Director of Influencer Marketing

Experienced influencer marketers will find a full-time salaried opportunity as the Director of Influencer Marketing, responsible for managing and scaling influencer partnerships, developing direct-response strategies, and leading a team to drive customer acquisition through creator collaborations. Key Responsibilities Build and manage a diverse creator ladder, securing exclusive deals with macro, mid-tier, and micro-influencers across various health-related categories Negotiate hybrid deal structures with creators and their representatives, ensuring effective whitelisting and performance tracking Develop direct-response scripting and oversee performance metrics to optimize customer acquisition costs and retention analysis Required Qualifications 5+ years of experience in influencer marketing, with at least 2 years in a leadership role at a DTC brand with significant creator spending Proven track record of sourcing and closing deals across all influencer tiers, including at least one macro influencer deal Experience running a whitelisting program at scale Ability to write effective direct-response scripts and predict customer acquisition costs based on creator audiences Strong negotiation skills with experience in dealing with creator agents and contract terms

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