Director of Influencer Marketing

Everyday Dose is the fastest-growing functional coffee brand in the country, with hundreds of thousands of active subscribers. People discover us because someone they trust told them we changed their mornings. Your job is to make that happen on purpose, at scale.

We’re hiring a Director of Influencer Marketing to own creators as a growth channel. Not a gifting coordinator, not a social media manager. A director who treats influencer like a P&L line: inputs, outputs, and a number you either hit or explain.

Straight talk: we’ve tried influencer programs before and let them drift. Relationships went stale, seeding was untracked, and nobody owned the number. This is a rebuild with executive backing and a clear mandate. You get the blank slate; you also get the accountability.

The Mandate

Build the creator engine that drives measurable new-customer revenue:

1. A seeding and gifting machine. Hundreds of targeted creators per month receiving product, tracked end to end, with conversion to posts, codes, and revenue instead of vibes.

2. A paid creator layer. Negotiated partnerships, whitelisting, and Spark Ads that our paid team can scale, priced against the same CAC and payback bar as every other channel.

3. An ambassador program our subscribers feel. Long-term faces of the brand, not one-off transactions.

What You’ll Own

• The influencer P&L: budget, creator-sourced revenue, and cost per acquisition from creator content

• Sourcing, negotiation, and relationship management across Instagram, TikTok, and YouTube

• The seeding operation: targeting, logistics coordination with ops, tracking, and follow-through

• Whitelisting and Spark Ads pipelines feeding our paid social team

• Attribution and reporting: codes, links, post-purchase surveys, and honest incrementality reads

• Coordination with the GM of TikTok on Shop affiliates so creators work both storefronts without channel conflict

• The team beneath you as the program scales: coordinators, agencies, and tooling

Success Looks Like

• Creator-sourced new-customer revenue you can defend in an executive review

• A seeding engine running weekly with conversion rates we track like a funnel

• A whitelisting pipeline the paid team actively spends against because it beats their other creative

• Ambassadors whose audiences buy, restock, and stay subscribed

Metrics You’ll Be Measured On

• Creator-sourced revenue and new-to-brand customers

• Effective CAC and payback on paid creator spend

• Seeding conversion: gifts sent to posts to purchases

• Volume of usable creator content per week flowing to paid

• Active creator and ambassador count

You’re a Great Fit If You…

• Have 5+ years in influencer marketing with at least 2 owning the number, ideally at a DTC wellness, beverage, or CPG brand

• Have personally built a seeding or ambassador program past 100+ active creators

• Have run whitelisting and Spark Ads with a performance team and can talk CAC, not just reach

• Negotiate hard, follow up relentlessly, and keep creators genuinely warm anyway

• Are analytical enough to build the tracking yourself before tooling exists

• Are in Austin or happy to be here often; remote US works if you are exceptional

Not This Role

• You are not a community manager measured in comments and DMs

• You are not an agency relationship babysitter; agencies may work for you, the number does not

• If your instinct is that influencer “can’t really be measured,” we will disagree quickly

**Requirements**

You’re a Great Fit If You…

• Have 5+ years in influencer marketing with at least 2 owning the number, ideally at a DTC wellness, beverage, or CPG brand

• Have personally built a seeding or ambassador program past 100+ active creators

• Have run whitelisting and Spark Ads with a performance team and can talk CAC, not just reach

• Negotiate hard, follow up relentlessly, and keep creators genuinely warm anyway

• Are analytical enough to build the tracking yourself before tooling exists

• Are in Austin or happy to be here often; remote US works if you are exceptional

Not This Role

• You are not a community manager measured in comments and DMs

• You are not an agency relationship babysitter; agencies may work for you, the number does not

• If your instinct is that influencer “can’t really be measured,” we will disagree quickly

**Benefits**

Benefits

• Competitive salary and performance-based bonuses

• Health, dental & vision insurance

• 401K match

• Unlimited PTO

• Monthly $500 wellness and $2,500 annual professional development stipend

• A rebuild mandate with executive backing at a brand creators already love organically