Director of Marketing

What you’ll do • Manage and lead all marketing initiatives and oversee and train the marketing team to ensure the timely completion of marketing responsibilities • Contribute market insights to the visioning, strategic planning and theming for each new community including the recommendation of product, lot sizes, specifications, sales centers and model homes • Analyze and report on traffic and sales trends to determine any needed marketing changes to maximize sales and margin results • Follow the Mattamy BCTM process (Bringing Communities To Market) in regards to community visioning, market research, buyer profiles, product development, sales center/model development, collateral materials, advertising plan and grand opening • Oversee the opening and closing of sales centers and model homes • Involved in Competitive Market Analysis (CMAs) for new communities and land acquisitions • Prepare fiscal marketing budget and track marketing spend • Develop marketing and advertising plans for all new and existing communities • Travel to community sites in the Port St. Lucie area (approx. What you bring • Bachelor’s degree, preferably in Marketing or related field, MBA a plus • 8+ years of traditional and digital marketing experience including social media • Homebuilding, real estate or land development strongly preferred • Extensive experience in all aspects of developing and maintaining marketing communication and strategies to meet organizational objectives • Strong understanding of different consumer groups and the respective market dynamics that influence their buying decisions • Proven track record of deploying successful strategies yielding growth in traffic and sales • Deep understanding of social media technologies and effective strategies • Strong knowledge of social media dashboards and google analytics, backend content/keywords • Ability to assess and analyze advertising metric data (social and website) and make recommendations/execute against them • Ability to multi-task, recognize deadlines and prioritize workload in a fast-paced environment • Willing and able to travel to Port St. Lucie to visits sites/communities (approx. Recent recognition • Best Places to Work in Charlotte for 2024, 2023, 2022, 2020, 2018 & 2017 • Best Places to Work in Jacksonville for 2023, 2022, 2016 & 2015 • Best Places to Work in Orlando for 2025, 2024, 2023, 2022, 2021, 2018, 2016 & 2013 • Best Places to Work in Phoenix for 2024, 2023, 2022 & 2021 • Best Places to Work in Raleigh for 2025, 2024, 2023, 2022 & 2021 • Best Places to Work in Southeast, FL for 2025, 2024, 2023 • Best Places to Work in Tampa Bay for 2025, 2024, 2023, 2022, 2021, 2020 & 2019 A career with Mattamy Homes is a chance to join a team as solid as they come. Equal access to programs, services, and employment is available to all persons.