Director of Marketing

The Director of Marketing plays a critical leadership role in driving brand growth, demand generation, and marketing excellence across all consumer and channel touchpoints. Reporting directly to the CMO, this individual oversees strategic campaign development, brand storytelling, and data-driven performance to deliver measurable revenue impact and strengthen the company’s market position. Strategic Leadership & Planning • Partner with the CMO to define annual and quarterly marketing priorities, ensuring alignment with company goals, product launches, and revenue targets • Translate brand and business strategy into actionable marketing plans and funnel development that deliver growth across DTC, retail, and digital channels • Oversee the development of integrated marketing calendars spanning brand, performance, and community initiatives • Drive collaboration across digital, creative, product, and data teams to ensure unified execution and consistent messaging • Lead quarterly marketing performance reviews, tracking ROI, MER, CAC/LTV, and campaign-level contribution to sales and margin targets Creative Direction & Brand Development • Lead the evolution of the brand’s creative direction and storytelling across all formats and platforms • Partner closely with the Creative Director and media production team to set tone, aesthetic and narrative standards for all brand communications • Demonstrate a strong creative background with a deep understanding of the power of social media, digital content creation, and creative digital advertising • Expand and optimize multi-format content strategies, including blog/editorial, podcasting, and YouTube long-form video, to reach and engage diverse audience segments • Champion innovation in how the brand connects emotionally with its customers, fueling their aspirations Performance Metrics • Campaign ROI, MER, CAC/LTV, and e-commerce revenue contribution • Brand engagement growth across key social and digital platforms • Quality, consistency, and performance of creative output across all channels • Employee engagement, retention, and development within the marketing team • Operational efficiency and execution quality in partnership with the CMO and cross-functional teams