Director of Marketing

Director of Marketing Florida Southern College - 4.0 Lakeland, FL Job Details Full-time 1 day ago Benefits Health savings account Health insurance Dental insurance Flexible spending account Tuition reimbursement Paid time off Parental leave Vision insurance Life insurance Retirement plan Qualifications Photography Vendor relationship building Budget management Microsoft Excel Microsoft Outlook Vendor management Event coordination Budget control 5 years Writing skills Digital asset management Project timeline management English Marketing strategy development Cataloging Graphic design Sprout Social Bachelor's degree Hootsuite Task prioritization Decision making Graphic design software Calendar management Vendor relationship management Content scheduling Media relations Brand awareness campaigns Senior level Grammar Experience Communication skills Marketing Developing multi-channel marketing campaigns Cross-functional communication Full Job Description The Director of Marketing leads the planning and execution of marketing projects, advertising campaigns, and creative initiatives that strengthen Florida Southern College's brand. Work closely with the Chief Marketing Officer to oversee the development, planning, and execution of external and internal College communications and marketing campaigns and programs to include, but not limited to public relations, advertising, promotional resources, College website, social media, and interdepartmental communication. Advise social media content strategy through the creation and management of social content calendars to ensure the distribution of relevant and timely information consistent with the College's brand. Develop and maintain relationships with media, publications, and vendor partners to ensure clear and consistent communication on behalf of the College. Contribute to the success of the office of marketing by performing all other duties as needed to drive the vision, fulfill the mission, and abide by the values of the College.