Jan. 28, 2026

Director of Marketing

Keystone Custom Homes Lancaster, Pennsylvania

As a key member of the leadership team, the Director of Marketing will oversee demand generation, digital and traditional advertising, content strategy, community launches, and brand development. Integrated Campaign Management • Oversee the strategy, creative development, and execution of integrated marketing campaigns across paid digital, social media, third-party real estate platforms, email, print, and emerging channels. Brand Stewardship, Creative Direction & Reputation Management • Maintain and evolve the Keystone Custom Homes brand to ensure clarity, consistency, and market differentiation across all touchpoints. • Collaborate with Land Acquisition, Construction, Operations, and Customer Experience teams to support pipeline health, community visibility, inventory needs, and the customer journey. • Demonstrated ability to use data and analytics to shape strategy, optimize campaigns, and improve performance.

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