Director of Marketing

As a senior member of the leadership team, the Marketing Director develops and executes integrated marketing strategies across digital, print, media, and community channels to promote exhibitions, programs, corporate and private events, fundraising initiatives and educational offerings. The Marketing Director oversees brand positioning, public relations, advertising, audience development, as well as leadership of Behind the Wings content and is responsible for data-driven marketing efforts, ensuring consistent storytelling that reflects the museum’s values and cultural impact. • Develop and implement cohesive marketing plans to promote Wings Over the Rockies mission and programs: including but not limited to, marketing to support Wings Over the Rockies Aerospace Education with four distinct pathways as well as exhibition campaigns, weekend showcases, events and more to help increase brand awareness and drive visitation and program participation. Digital Strategy & Audience Engagement • Lead the evaluation and strategic optimization of the museum’s website and digital platforms, ensuring best-practice user experience (UX), accessibility, and performance to increase traffic, engagement, and conversion in support of audience growth, programs, and fundraising. This job description is intended to describe the general nature and level of work being performed.