Director of Marketing

Discover Central Massachusetts is the regional travel and tourism bureau that represents the city of Worcester and 34 surrounding communities. The mission of Discover Central Massachusetts is to market the region as a competitive destination for travel and tourism; as well as conventions, meetings and events.

This role reports to the President of Discover Central MA

Primary Responsibilities:

Discover Central Massachusetts is seeking a visionary, hands-on leader to shape and scale the region’s brand, marketing, and member growth.

This is a senior leadership role responsible for defining the creative vision and directing integrated marketing strategy—while driving measurable impact across tourism, partnerships, and membership. You’ll lead the development of bold campaigns, oversee brand storytelling across all channels, and build strong relationships that expand our reach and relevance.

What You’ll Lead:
• Creative Direction: Establish and steward the visual and narrative identity of Discover Central Massachusetts across campaigns, content, and platforms
• Marketing Strategy: Develop and execute integrated, multi-channel marketing strategies that drive visitation, engagement, and brand awareness
• Campaign Leadership: Direct agency partners, media vendors, and internal workflows to deliver high-impact, insight-driven campaigns
• Growth & Membership: Oversee membership strategy including recruitment, retention, and revenue growth; position membership as a core marketing engine
• Content & Channels: Guide content strategy across social, digital, email, PR, and experiential activations
• Analytics & Performance: Translate data into actionable insights, optimize campaigns, and communicate results to stakeholders and members
• Brand & Community Presence: Serve as a visible ambassador for the organization at events, partnerships, and industry engagements

· Grants & Reporting: Prepare reports such as grant submissions, board reporting and project recaps under the direction of the President.

What We’re Looking For:
• A strategic marketing leader with a strong creative point of view
• Proven experience leading integrated campaigns from concept through execution and measurement
• Background in partnerships, client services, or business development with revenue accountability
• Exceptional storytelling, communication, and presentation skills
• Ability to balance high-level strategy with hands-on execution
• Experience managing agencies, vendors, or cross-functional collaborators
• Passion for place-based marketing, tourism, hospitality, or community-building

· B.A. in Business, Communication, Marketing or a related field preferred or relevant industry experience.

· Prior hospitality experience a plus.

· Knowledge of the Worcester and Central MA area.

Why This Role Matters:
You’ll play a defining role in shaping how Central Massachusetts shows up on the regional and national stage—bringing together brand, creativity, and strategy to drive real economic and cultural impact.

Additional Considerations:

· Position requires frequent bending, lifting, and carrying of sales materials, literature and displays weighing up to 50 pounds.

· Occasional local & regional travel required.

· Additional hours outside of the normal workday, as event schedules dictate.

· Valid driver’s license and access to a vehicle required.

· Business attire required.

Compensation: Salary commensurate with experience and qualifications; position offers a comprehensive benefits package.

Job Type: Full-time

Work Location: In person