Director of Marketing

Director of Marketing

Companies: Country Lane Gazebos, Tusk Molding, Patiova, Swing Kingdom

Location: New Holland, PA
CAPS (A collection of outdoor living brands) is seeking a Director of Marketing to lead brand strategy and drive growth across our outdoor living product lines. This is a leadership role responsible for shaping the voice, vision, and performance of our marketing efforts across multiple brands.
If you are a strategic thinker who enjoys building teams, analyzing data, and turning business goals into measurable marketing results, this position may be a strong fit.
About the Role
The Director of Marketing develops and executes comprehensive marketing strategies that support company growth. This role leads a multi-disciplinary team and oversees all marketing initiatives — from digital advertising and product launches to brand positioning and market expansion.
You will translate high-level business objectives into clear marketing plans, measurable campaigns, and consistent brand execution.
Key Responsibilities
Strategy & Market Analysis
Develop and implement marketing strategies based on economic trends, customer insights, competitive analysis, and new market opportunities.
Campaign Leadership
Oversee the planning and execution of marketing, advertising, and sales initiatives across multiple product lines and brands.
Budget Management
Develop and manage the annual marketing budget, ensuring spending is aligned with company goals and optimized for return on investment.
Performance Reporting
Track KPIs and campaign performance. Present meaningful reports and strategic insights to the leadership team.
Audience Engagement & Product Insight
Identify new ways to engage target audiences and use research and trends to inform product development and positioning.
Vendor Oversight
Manage relationships with external marketing partners, agencies, digital providers, and print vendors to ensure quality and accountability.
Market Share Growth
Develop targeted marketing plans for each product line to expand reach and capture additional market share.
Team Leadership & Development
Team Management
Recruit, train, and lead the marketing team. Conduct performance reviews and maintain high standards of accountability and execution.
Professional Development
Invest in the growth of team members through education, training, and clear brand alignment.
Industry Engagement
Maintain professional expertise by attending industry workshops, networking events, and trade shows.
What We’re Looking For
Strategic thinker with strong business acumen.

Proven ability to manage multiple projects and priorities simultaneously.

Collaborative leadership style with strong communication skills.

Data-driven mindset with the ability to turn analytics into action.

Accountable leader who takes ownership of results and proactively addresses challenges.
Requirements & Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).

10+ years of progressive experience in marketing leadership and brand management.

Demonstrated success in digital marketing (SEO/SEM, email, social media) and traditional advertising.

Proficiency with Microsoft Office, Adobe Creative Suite, and CRM systems (Salesforce experience preferred).

Strong knowledge of website analytics (Google Analytics), A/B testing, conversion funnels, and WordPress platforms.
Why Join CAPS?
We offer competitive compensation and a comprehensive benefits package, including:
Health, Dental, and Vision Insurance

Company Paid Life and Voluntary Disability Insurances

Health Savings Account (HSA)

Employee Assistance Program (EAP)

Paid Time Off (PTO) and Paid Holidays

Retirement Plan and Company Matching

Leadership role within a growing, entrepreneurial company
Ready to Apply?
If you are ready to lead strategy, build a strong marketing team, and drive measurable brand growth, we encourage you to apply.
Country Lane Gazebos/CAPS provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any characteristic protected by federal, state, or local laws.