Director of Marketing

Director of Marketing

Location Baltimore MD

Industry Restaurants

About the Role

A fast growing multi unit restaurant group is looking for a Director of Marketing to lead brand strategy, digital growth, and customer engagement across a portfolio of locations. This person will own marketing from strategy to execution and play a key role in scaling new markets, launching campaigns, and driving traffic across all channels.

What You Will Do

• Build and execute the full marketing strategy across digital, social, loyalty, local store marketing, and new unit openings

• Lead content creation across platforms and oversee brand standards for all locations

• Manage paid media campaigns including social ads, search, and local targeting that drive measurable traffic and sales

• Partner closely with Operations to drive promotions, menu launches, community events, and guest acquisition

• Own reporting and analytics for marketing performance and make data driven decisions

• Lead CRM and loyalty strategy to increase frequency and retention

• Manage agency partners and creative freelancers as needed

• Develop the annual marketing budget and monitor spend against goals

• Support new store openings with launch playbooks, creative, and on the ground activation

What You Bring

• Experience leading marketing for restaurants or multi unit consumer brands

• Strong background in digital marketing including paid social, SEO, CRM, and loyalty programs

• Ability to build marketing systems and processes from the ground up

• Creative mindset with strong execution and project management skills

• Comfortable in a fast growth environment with shifting priorities

• Experience managing teams or agency partners

• Strong communication skills and the ability to partner cross functionally

Compensation

Competitive base salary plus bonus structure commensurate with experience.

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Skills:
Alliance/Partner Management, Brand Marketing (Branding), Brand Strategy, Budget Management, Campaigns, Communication Skills, Consumer Branding, Content Development, Cross-Functional, Customer Relationship Management (CRM), Expense Tracking, Leadership, Loyalty Programs, Marketing, Marketing Strategy, Media Campaigns, Multiplatform/Cross-Platform, New Store Openings, Online Marketing, Performance Analysis, Project/Program Management, Restaurant, Sales, Search Engine Optimization (SEO), Social Media Marketing, Team Lead/Manager, Writing Skills

About the Company:
Leap Brands