DIRECTOR OF MARKETING

Exciting Fast Paced Agency is looking for a Director of Marketing that will drive the relaunch of the company’s website, social media campaigns, PR, lead generation and client retentions strategies. Looking for a dynamic self-starter who brings experience in b2b marketing including content creation, social media strategy, and trade industry engagement. Collaboration and creativity are central to this role, as this person will work directly with various departments within the company. Develop an integrated marketing and communications strategy to drive sales, build brand awareness and improve client retention strategies Develop and manage an editorial strategy-- write or secure content for website and social media accounts Manage lead generation strategies – including lookbooks, direct mail, email blasts and product showcases Identify opportunities and devise PR strategies for key trade and business affiliations Supervise execution of Marketing activities from strategy to production/design and results tracking Manage a marketing plan and budget while identifying and tracking KPI Experience working on a variety of marketing campaigns from beginning to end Minimum of +5 years B2B marketing; agency experience is a plus Sound understanding of marketing principles Excellent writing, research and analytics skills; a strong design aesthetic Experience in digital and direct response marketing Strong problem-solving ability, including metrics-driven thinking Strong analytical and project management skills Bachelor’s degree in business, marketing, advertising or journalism; MBA preferred Previous experience as a social media or marketing manager for B2B organizations Computer proficient with Microsoft Office, Adobe InDesign and Photoshop a plus