Director of Marketing

Chapel Hill- Carrboro City Schools

Job Description

Job Title: Director of MarketingSalary Schedule: Central Office AdministratorsReports To: Chief Communications OfficerSalary Grade: DirectorWork Location: Lincoln CenterFLSA Status: ExemptPosition Summary

Chapel Hill-Carrboro City Schools (CHCCS) seeks a Director of Marketing to lead efforts that strengthen the district's brand, increase student enrollment, and deepen community understanding and engagement with the district's various academic offerings, extracurricular opportunities and student services. This role is responsible for developing and executing a comprehensive marketing strategy that includes, but is not limited to: Attracting new students/families, retaining current students/families, re-engaging former students/families, and clearly communicating the various opportunities and benefits available to students and families when they choose CHCCS.

Reporting to the Chief Communications Officer, the Director of Marketing will work across departments and schools to raise the district's level of competitiveness for attracting, retaining and engaging students and families.

Essential Duties

Lead a districtwide marketing and enrollment strategy focused on attracting new and former students/familiesPlan and implement additional marketing and communication campaigns that promote CHCCS schools, programs and opportunities to current and prospective students/familiesDirect the creation of high-quality marketing content, including email, web/digital, print, video and social mediaManage targeted campaigns to promote enrollment periods, magnet programs, signature initiatives, extracurriculars and electives (including, but not limited to, Pre-K, Career & Technical Education, arts, music, theatre, athletics, etc.)Partner with school and district leaders to identify and highlight what makes CHCCS unique, including programs, offerings and staff/student success storiesCraft clear, compelling messages that reflect the strengths, values and student pathways available at schools and across the districtIdentify and target key audiences, including current families, prospective families, families who have left the district, and community partnersWork at the school and district levels to plan and implement in-person community events designed to achieve marketing goalsBuild relationships with local organizations, businesses and community groups to expand outreachAnalyze enrollment trends, market conditions and family preferences to inform outreach effortsUse data and analytics to measure campaign effectiveness and maximize strategiesOversee website strategy, social media marketing and digital advertising at the district levelSupport principals and school teams with marketing tools and training for use at the school levelCollaborate at the district and school levels to align messagingDevelop a budget and manage vendor relationships as needed in order to reach marketing goalsEnsure messaging is accessible and inclusive for diverse audiencesLead the Communications team (including support for Board- and Cabinet-level topics, crisis communications and media relations) in the absence of the Chief Communications OfficerSupport the Communications unit in team-related projects and activitiesOther duties as assigned

Education/Experience Requirements

Bachelor's degree in Marketing, Communications, Public Relations and/or related field 6-10 years of experience preferred in marketing, brand management and strategic communication for K-12 educationDemonstrated success in developing and executing marketing strategies that drive measurable resultsExemplary writing, storytelling, and project management skillsProficiency with digital marketing tools, analytics platforms and content creation

Physical Requirements

Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA, and other federal, state, and local standards, including meeting qualitative and/or quantitative productivity standardsAbility to maintain regular, punctual attendance consistent with the ADA, FMLA, and other federal, state, and local standards

Disclosure

This document provides descriptive information about the above Chapel Hill-Carrboro City School position. Work performed by incumbents in this position may vary. Although this document may be used for recruiting, staffing, or career planning, the information contained herein should only be used as a guideline or recommendation for the content of and qualifications for this position. An individual's ability to meet the qualifications and capabilities described in this document is not a guarantee of employment or promotion. Chapel Hill-Carrboro City School reserves the right to make changes to this document as deemed necessary without providing advance written notice.

Approved By:_______ Date Created/Revised: 6/3/2026