Director of Marketing

Chapel Hill-Carrboro City Schools (CHCCS) seeks a Director of Marketing to lead efforts that strengthen the district's brand, increase student enrollment, and deepen community understanding and engagement with the district's various academic offerings, extracurricular opportunities and student services. This role is responsible for developing and executing a comprehensive marketing strategy that includes, but is not limited to: Attracting new students/families, retaining current students/families, re-engaging former students/families, and clearly communicating the various opportunities and benefits available to students and families when they choose CHCCS. Reporting to the Chief Communications Officer, the Director of Marketing will work across departments and schools to raise the district's level of competitiveness for attracting, retaining and engaging students and families. )Partner with school and district leaders to identify and highlight what makes CHCCS unique, including programs, offerings and staff/student success storiesCraft clear, compelling messages that reflect the strengths, values and student pathways available at schools and across the districtIdentify and target key audiences, including current families, prospective families, families who have left the district, and community partnersWork at the school and district levels to plan and implement in-person community events designed to achieve marketing goalsBuild relationships with local organizations, businesses and community groups to expand outreachAnalyze enrollment trends, market conditions and family preferences to inform outreach effortsUse data and analytics to measure campaign effectiveness and maximize strategiesOversee website strategy, social media marketing and digital advertising at the district levelSupport principals and school teams with marketing tools and training for use at the school levelCollaborate at the district and school levels to align messagingDevelop a budget and manage vendor relationships as needed in order to reach marketing goalsEnsure messaging is accessible and inclusive for diverse audiencesLead the Communications team (including support for Board- and Cabinet-level topics, crisis communications and media relations) in the absence of the Chief Communications OfficerSupport the Communications unit in team-related projects and activitiesOther duties as assigned This document provides descriptive information about the above Chapel Hill-Carrboro City School position.