Director of Marketing

The Director of Marketing is an integral leader within the organization, responsible for shaping and advancing the company’s marketing strategy to support brand awareness, product launches, sales initiatives, digital campaigns, and customer engagement across wholesale, retail, and e-commerce channels. Strategic Marketing LeadershipDevelop, lead, and continuously refine comprehensive marketing strategies that align with the company’s goals for brand growth, customer acquisition, engagement, retention, and revenue generation.Create and manage integrated marketing plans across wholesale, retail, e-commerce, digital, social media, email, print, tradeshow, and showroom channels.Partner cross-functionally with Creative, Product Development, Sales, E-Commerce, and Web teams to ensure aligned messaging, campaign consistency, and successful execution.Identify new opportunities for growth, experimentation, and innovation to keep the company’s marketing strategy effective and competitive.Stay informed on evolving marketing trends, digital platforms, customer behavior, social media developments, and emerging technologies impacting the industry.Serve as a marketing leader and subject matter expert for digital marketing strategy and modern customer engagement practices. Digital Marketing & Social Media LeadershipDevelop and oversee digital marketing strategy across email, social media, paid advertising, website content, SEO/SEM, and other relevant channels.Lead the company’s social media strategy to increase brand awareness, audience engagement, and product demand across platforms such as Instagram, Facebook, LinkedIn, TikTok, Pinterest, and others as appropriate.Oversee the planning, publishing cadence, campaign integration, and performance analysis of social media efforts.Ensure social media and digital campaigns are informed by trend analysis, platform insights, and business objectives.Guide partnerships with influencers, creators, brand ambassadors, and external collaborators where appropriate.Continuously improve digital marketing ROI through audience targeting, performance analysis, testing, and optimization. Team Leadership & Capability BuildingLead, coach, and develop the Marketing team by setting clear expectations, providing feedback, and creating opportunities for growth and accountability.Foster a collaborative, high-performing team environment focused on innovation, execution excellence, and continuous improvement.Manage departmental priorities, resources, budget, and workload planning to maximize team effectiveness.Maintain strong process discipline, file integrity, and organizational standards across the marketing function.Encourage adoption of efficient workflows, modern tools, and appropriate AI-assisted technologies to support content creation, reporting, research, and campaign execution while maintaining brand consistency and quality standards. Bachelor’s degree in Marketing, Business, Communications, or related field required.7+ years of progressive marketing experience, including leadership responsibility in strategy development, campaign execution, analytics, and team management.Proven success developing and executing integrated marketing strategies across multiple channels.Strong experience in digital marketing, social media strategy, campaign analytics, and performance optimization.Experience using analytics tools, CRM systems, marketing automation platforms, and reporting dashboards.Demonstrated ability to interpret data, identify trends, and translate insights into business action.Experience managing budgets, vendors, and multiple concurrent projects.Strong understanding of content development, brand management, and customer engagement strategies.Experience in B2B, B2C, wholesale, retail, and/or e-commerce marketing preferred.Knowledge of SEO, SEM, email marketing, paid advertising, and social media best practices preferred.Familiarity with AI tools and emerging marketing technologies that improve efficiency, content development, personalization, and reporting is preferred.Travel as required for events, planning meetings, and other business needs.