Director of Marketing

LOCKSTEP REALTY

Director of Marketing

Full-Time | In-Office | 3925 River Crossing Suite 050, Indianapolis, IN | $60,000+

THE OPPORTUNITY

Lockstep Realty is one of Indianapolis's fastest-growing real estate teams. We have a strong production engine, a recognizable brand in the market, and a leadership team ready to scale. What we don't have yet is a dedicated marketing operator who can own our presence end to end.

This is not a support role. You won't be handed a content calendar and told to execute. You'll be bringing the Lockstep Realty marketing engine to life. You'll audit what exists, identify what's broken, and own every channel from paid ads to email nurture to SEO to agent-facing materials. You'll report directly to the owner and have full autonomy on execution.

If you are a self-directed marketer who has launched campaigns, tracked results, and improved on them, this is your seat. If you need heavy direction to produce output, this is not the role for you.

WHO WE ARE

Lockstep Realty operates under eXp Realty and serves buyers, sellers, and investors across the Indianapolis metropolitan area. We are a production-first team with a founder who has closed over 1,000 transactions and a leadership structure designed to scale without bottlenecks. We run lean, move fast, and hold high standards.

We also operate Topstep Construction (premium renovation and new builds) and 317 Cash Buyer (wholesale acquisitions), giving our marketing operator visibility into a multi-entity real estate business rather than a single-line brokerage.

WHAT YOU'LL OWN

Paid Advertising

- Plan, launch, and optimize Meta and Google ad campaigns for buyer and seller lead generation

- Own ad spend decisions and performance reporting against defined cost-per-lead targets

- A/B test creative and copy continuously; kill what does not perform

Email and Nurture Campaigns

- Build and manage email sequences for buyer leads, seller leads, past clients, and agent recruits

- Own the CRM integration to ensure leads move through the funnel with the right touch at the right time

- Drive campaigns that convert. We are not interested in open rates alone.

SEO and Website

- Own the Lockstep Realty website: structure, content, and performance

- Execute an ongoing SEO strategy targeting Indianapolis-area buyers, sellers, and investors

- Write or direct blog content that builds authority and drives organic traffic

Google Business Profile

- Manage and optimize Lockstep's Google Business Profile as a lead-generation asset

- Monitor reviews, ensure consistency, and post regular updates

Agent-Facing Marketing Materials

- Create and maintain listing presentation decks, buyer/listing guides, social templates, and branded collateral for the agent team

- Ensure all materials are on-brand, current, and actually used in the field

Social and Content Repurposing

- Repurpose long-form content (video, blog, events) into social-ready formats across platforms

- Support the Alex’s personal brand presence on LinkedIn, Instagram, Facebook, Tiktok, Youtube

- Create lead magnets, funnels, and landing pages to capture and nurture new prospects

WHAT SUCCESS LOOKS LIKE

30 Days

- Full audit of existing marketing assets, channels, and gaps completed and presented

- Google Business Profile optimized

- Content calendar drafted and in review

60 Days

- Paid ad campaigns live on at least one platform with baseline metrics established

- First email nurture sequence active

- Agent marketing materials updated and distributed

90 Days

- All primary channels owned and running

- Weekly performance reporting in place with clear KPIs tracked

- Demonstrable improvement in at least two metrics from the audit baseline

WHAT WE'RE LOOKING FOR

**Non-negotiables:**

- 2+ years of hands-on marketing experience with documented, measurable results

- Proven experience running paid ad campaigns on Meta and/or Google

- Experience using artificial intelligence, LLMs (Claude, Gemini, Chat GPT), Canva, and more

- Working knowledge of SEO fundamentals and content strategy

- Strong written communication.

- Self-managed. You own your output. You don't wait to be told what to do next.

- Portfolio or campaign results submitted with application. No portfolio, no interview.

Strong advantages (not required):

- Real estate, mortgage, or home services marketing background

- Basic Video editing or repurposing capability

COMPENSATION AND DETAILS

- Salary: $60,000-$80,000 per year

- Type: Full-time, salaried

- Location: In-office, Indianapolis, IN

- Reports To: Alex Montagano (Owner)

- Decision Authority: Full autonomy on execution within agreed strategy

HOW TO APPLY

Send the following to [email protected]:

1. Your resume

2. A portfolio OR documented campaign results showing your work and the outcomes it produced

3. A brief video (1 minute) on why this specific role makes sense for where you are in your career

Applications without a portfolio or campaign results will not be reviewed. We are not interested in potential. We are interested in track record.

Job Type: Full-time

Pay: $60,000.00 - $80,000.00 per year

Work Location: In person