Director of Marketing

Description Position at HBF HBF, an industry leader in office furniture design and manufacturing, and a top brand in the HNI Corporation enterprise, is in search of a Director of Marketing to join our team in Hickory, NC! Ensure the brand vision and strategy is prudently ahead of market influences and trends, and HBF and HBF Textiles is consistently considered a leader in the industry. Decisions are guided by functional strategies and prioritiesWhat it takes:Actively participates in the development of the HBF and HBF Textiles brand vision and strategy.Through strong market connections with leading industry clients and influencers, develops insight on where the industry is evolving; how HBF//HBFTs unique capabilities apply to this evolution; and positions the brand to leverage these opportunities.Leads the planning, designing, development, implementation and communication of strategic initiatives across the organization’s internal and external marketing roles.Develops market objectives and strategies and monitors performance against specific and measurable goals.Directs activities through peers, subordinates and other managers.Direct the brand efforts creating a consistent message and go to market strategyProvides direction for the planning, designing, developing and implementing strategic initiatives related to the organization’s marketing activities.Develops market objectives and strategies and monitors performance against goals.Proactively leads cross-functional teams to identify improvement opportunities and implement mutually beneficial results.Adapts and executes functional business plans.Recruit and develop marketing staffExecute of relevant programs to support marketing initiatives.Lead creative efforts to produce excellent marketing campaigns and materialsParticipates in activities as appropriate to ensure the success of the organization.Oversee company website design and content.Manage marketing budget.Education Required and/or Preferred: A Bachelor’s degree in Marketing, Communications, Advertising or related field.Secondary studies in Fine Arts, Interior Design, Industrial Design or Architecture is preferred.A Master’s degree in Business or Marketing is preferred. The depth and breadth of our brands, the scale and capability of our manufacturing, and the strength of our distribution enables us to provide the best office furniture solutions to meet the needs of every customer.The fourth largest employer in Iowa, HNI Corporation has been ranked by Industry Week magazine as one of the “Top 100 Best Managed Companies in the World”, by Fortune magazine as “The Most Admired Company” in the furniture industry; and named by Chief Executive Magazine as one of the world’s best companies for leadership development.HBF is a leader in beautifully designed, exquisitely crafted and exceptionally constructed products. We invite you to visit us at for the best visual overview of our organization.EEO/Male/Female/Veteran/Disabled Our company endeavors to make www.hnicareers.com accessible to any and all users.