Director of Marketing

The Director of Marketing is responsible for leading SWFL Inc.'s marketing strategy, brand management, content development, lead generation, and communications efforts. This position develops and executes integrated marketing campaigns that drive membership growth, sponsorship revenue, event participation, investor engagement, and organizational visibility. Develop and execute annual marketing and communications strategies aligned with organizational goals.Lead brand positioning, messaging, and market awareness initiatives.Collaborate with leadership to support membership growth, sponsorship sales, economic development initiatives, workforce programs, and event participation.Establish marketing goals, performance metrics, and reporting systems.Manage and mentor one direct report while fostering a high-performing marketing function. Communications & Brand Management Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field.Minimum of seven (7) years of progressive marketing experience.Demonstrated experience in content marketing, inbound marketing, and marketing strategies that support sales and revenue growth.Experience managing marketing campaigns across multiple channels.Experience supervising staff and managing external vendors and agencies.Strong writing, editing, and communication skills.Experience with CRM platforms, email marketing systems, website management, analytics tools, and marketing automation platforms.Ability to analyze marketing performance data and translate insights into action.Experience supporting membership-based or relationship-driven organizations.Knowledge of lead generation, customer journey mapping, and stakeholder engagement strategies.