Director of Marketing

The Director of Marketing responsibilities include, but are not limited to: • Creative direction of existing concepts and new concepts – including adherence to brand standards • Direct public relations agencies to build brand awareness in various markets and support new store openings • Directing local Restaurant Marketing plans that drive sales and build community awareness • Manage a small team including a Marketing Director and a Marketing Specialist • Direct content for 3 brand web sites; develop new web sites as needed • Oversee content creation for social media across multiple platforms (Yelp, Facebook, Instagram, etc.) • Hands-on position working closely with the Operations Department, Area Directors & GMs to develop and execute customized local restaurant marketing initiatives • Oversee all gift card sales and initiatives internally and with third-party vendor • Identify new opportunities and aggressively seek prospective guests • Support off-premise events that drive awareness of the brand • Prior graphic design and/or cursory knowledge of Adobe Creative Suite to provide creative direction for several brands • Social media savvy; understand how to use social media to drive sales and brand awareness • Experience with loyalty programs and targeted email campaigns and/or CRM usage • Ability to develop marketing plans (corporate, brand and local level) • Results oriented • Effective communication and presentation skills • Solid organization and project management skills • Travel required (national & local; 15% of the time) Or go to https://thegrillcareers.silkroad.com