Director of Marketing

This position leads the Zoo’s external communications, brand positioning, promotional campaigns, digital engagement, media relations, advertising strategy, public relations, and marketing initiatives for exhibits, events, education programs, conservation messaging, membership, community partnerships, and institutional priorities. The Director of Marketing & Communications works closely with the Chief Executive Officer, senior leadership team, Development, Education, Animal Care, Guest Services, Events, Membership, and other internal stakeholders to ensure the Zoo’s public-facing messaging is clear, compelling, mission-aligned, accurate, and brand-consistent. Essential Duties and Responsibilities Marketing Strategy & Brand Leadership - Develop and execute a comprehensive marketing and communications strategy that supports attendance, membership, fundraising, events, education programs, conservation messaging, community engagement, institutional visibility, and revenue growth. Digital Marketing, Social Media & Audience Engagement - Oversee the Zoo’s digital marketing strategy, including website content, email marketing, social media, digital advertising, online promotions, and audience engagement. - Strong understanding of brand strategy, media relations, public relations, digital marketing, advertising, social media, email marketing, content development, and audience engagement.