Director of Marketing

This position will report to the CMO and oversee the organization's paid advertising, email marketing, SMS marketing, mobile app marketing, and lead generation efforts while partnering across departments to deliver measurable business results. We're looking for someone who has outgrown their current role, thrives on ownership, and is excited to take the next step in their career. ResponsibilitiesDevelop and execute integrated marketing campaigns supporting ticket sales, premium seating, retail, events, and organizational initiatives.Lead the organization's paid advertising strategy across digital platforms.Own the Carolina Hurricanes' email, SMS, mobile app, and lifecycle marketing strategies.Leverage the Hurricanes television network and other owned media channels to amplify organizational initiatives, drive fan engagement, and support revenue-generating campaigns.Develop audience segmentation and lead generation strategies that grow the organization's first-party fan database.Analyze campaign performance and continuously optimize results through data-driven decision-making.Collaborate with the Director of Digital Content to identify and manage influencer relationships and campaignsCollaborate with internal stakeholders to execute integrated marketing campaigns and support game nights and major organizational events. QualificationsBachelor’s degree in Marketing, Communications, Business, or a related field. 4-6 years of progressive experience in sports, entertainment, consumer, digital, or performance marketing.