Director of Marketing

The Director of Marketing is responsible for developing and executing marketing and census development strategies to maintain and grow the resident population of the skilled nursing facility. Referral Management The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Works in a healthcare facility environment with regular interaction between administrative staff, clinical teams, residents, and families Fast-paced setting that requires responsiveness to time-sensitive needs and regulatory requirements Collaborative environment with frequent coordination across departments (nursing, billing, administration, and external vendors) Structured and compliance-driven workplace with strict adherence to healthcare regulations, confidentiality (e.g., HIPAA), and documentation standards Requires adaptability and professionalism when handling sensitive situations involving residents, families, and care staff Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.