Director of Marketing

TSG’s core business model is centered on the thoroughbred horse racing industry, and TSG proudly boasts an industry leading 40% of the US thoroughbred horse racing industry market share. With great momentum in the marketplace – we now need a sports/venue marketing professional to take Golden Gate Fields and its brand to the next level and secure our leadership position within sports, gaming and entertainment within San Francisco while keeping a laser focus on our 1/ST BET wagering platform. Must be willing to challenge the existing departmental and organizational processes and culture to improve and streamline department operations • Provides a continuous assessment of internal work processes, market research and program effectiveness • Positions oneself as a role model and coach developing employees with a hands-on approach; sets goals for team members and clearly articulates expectations; ensures that team members clearly understand and are held accountable for their work performance Paid Media / Advertising • Manages relationships with appropriate external resources and agency partners to effectively execute media, advertising and marketing-related strategies • Maintains accountability for all sales and marketing related objectives; manages the internal marketing team and all associated external relationships Creative • Responsible for providing the overall strategic and creative direction for the overall brand and all applicable products and services • Will be an advocate for the brand standards and work with the design team to adhere to our guidelines Hospitality & Guest Experience • Will seek to create an execute programs that drive guests to the track • Works closely with the operations team to ensure that we consistently enhance the guest experience on site • Develops plans to bring guests to the venue to increase foot traffic, educate guests on wagering, and creates strategies to increase betting handle (amount wagered on site). • Liaise with important vendors for creative output, media plans, printing and events Event Marketing • Drives overall event management and activation projects • Oversees the execution of all marketing activities with the support of the on-site marketing team; participates in major events or catering functions occurring on the property as needed • Fosters a passion amongst the marketing team; influences the team to provide marketing related solutions to support the overall customer service programming of Laurel • Be conscientious and eager to work in an environment where you will be empowered and encouraged to ‘test and create’ Digital Marketing • Maintains a dynamic customer database and can utilize that information to continuously build upon our brand • Spearhead and manage the digital transformation and be an experienced evangelist of data-driven marketing • Develops marketing language with our racing office to create materials that can communicate with our guests via email lists, social media, and website updates • Oversees all current and future websites; implements and manages a robust social media marketing initiative along with agency partners, the Sr. Graphic Designer and marketing team • Works closely with the 1/ST BET team to include 1/ST BET promotions across our channels to consistently acquire new customers Venue & Partnership Champion • Serves as conduit and a business liaison/representative between the property and the local community including tourism boards, local hotel, resort and lifestyle organizations, meeting planners/organizers, etc. • Strong advocate for the venue and the events and willingness to seek out partnerships to help drive sponsorship and marketing efforts Core Job Requirements: • Requires 7+ years of senior or executive level marketing experience • Requires a strong business acumen; polished public speaking and presentation skills are a must • Experience working across key marketing channels including website updates, newsletters, social media and paid media channels to review customer acquisition and retention metrics • Experience leading sports, entertainment or hospitality marketing teams within large scale destinations • Must have a demonstrated ability to lead and influence people • Must have excellent analytical, planning and time management skills with an ability to organize and manage multiple ongoing projects simultaneously • Experience in strategic planning, business and brand development; an in- depth knowledge of advertising and strategic marketing is critical • Must be digitally savvy and fully capable of driving a following & gaining avid awareness in social media • Ability to uphold and demonstrate the highest level of integrity, poise, tact and diplomacy in all situations • This is a hands-on leadership role within a rapidly growing company; all incumbents must be administratively self-sufficient and have knowledge of, and experience using all MS Office® products – particularly Word, Excel and PowerPoint • Experience working in a similar capacity w