Director of Marketing

Company Overview

RNR Tire Express is a dynamic national franchise retailer dedicated to providing safe, high-quality tires and wheels with flexible payment options. We foster a vibrant culture centered around “SERVING our customers and not just providing customer service,” empowering our team members with exceptional training and tools to deliver outstanding experiences.

Position Summary

The Director of Marketing owns all marketing strategy and execution across the Best Tire Concepts store network. This role bridges corporate-level SEO and digital marketing initiatives from RNR Corporate with local, store-level marketing execution — ensuring consistent brand messaging, effective promotions, and strong return on every marketing dollar spent.

Key Responsibilities

● Serve as the primary liaison with RNR Corporate on SEO, digital marketing strategy, and brand compliance

● Plan, execute, and optimize digital advertising across Facebook/Meta, Google, and other paid digital channels

● Manage traditional media buys, including radio and print flyers, and other local advertising

● Develop and control all point-of-sale marketing materials, including in-store signage, promotional displays, and counter cards

● Own promotional messaging and ensure consistency across every customer touchpoint — digital, in-store, and broadcast

● Plan and coordinate the marketing calendar around major promotions, including seasonal sales, tire rebate events, and financing pushes

● Travel to store locations as needed, and required for all major promotion launches, to ensure on-the-ground execution and brand standards

● Track and report on campaign performance and marketing spend and ROI across all channels

● Manage relationships with outside vendors — print shops, radio stations, ad agencies — and negotiate media rates

Qualifications

● 5+ years of marketing experience, ideally in multi-location retail, automotive, or franchise environments

● Proven experience managing both digital (paid social, SEO, Google Ads) and traditional (radio, print) campaigns

● Strong project management skills, with the ability to run multiple store promotions simultaneously

● Comfortable traveling regularly across a multi-state footprint (OK/KS/NE)

● Experience with point-of-sale and in-store marketing execution is a plus

● Excellent written communication skills for a consistent brand voice across all channels

Base salary will range between $70,000 and $95,000 depending on experience. Bonus incentives will be added.

Pay: $70,000.00 - $95,000.00 per year

Benefits:

401(k)401(k) matchingDental insuranceHealth insuranceHealth savings accountLife insurancePaid time offVision insuranceWork Location: In person