Director of Marketing

Director of Marketing & Brand Strategy

Since 1939, Sconza Chocolates has been creating confections that bring people together. As a fourth-generation, family-owned company, we combine 87 years of craftsmanship and industry experience with an entrepreneurial spirit and a passion for innovation.

Sconza is one of the country's leading private-label confectionery manufacturers, trusted by major retailers and customers nationwide. We are also investing in our own brands, new products, digital capabilities, and people as we enter an exciting new chapter of growth.

We are looking for a Director of Marketing & Brand Strategy to help lead that next chapter.

The Opportunity

Reporting directly to the President & CEO, the Director of Marketing & Brand Strategy will own Sconza's marketing and brand strategy and play a significant role in shaping the company's future.

This is a senior, highly visible, hands-on leadership position for a marketer who understands that great marketing isn't simply about creating beautiful campaigns - it is about building brands, creating demand, supporting customers, and driving profitable growth.

The Director will have ownership of:

Marketing strategy and annual marketing plansBrand strategy and positioningPackaging and brand presentationMarketing budget and ROIAgency and creative partner relationshipsDigital marketing, e-commerce, social media, and contentMarketing analytics and performance measurementThe role will also have significant influence on product development and innovation, including consumer insights, product positioning, naming, packaging, go-to-market strategy, and commercialization.

The Director will work closely with the Sales Leader to identify growth opportunities, strengthen customer relationships, develop compelling customer programs, and translate market insights into commercial opportunities.

This is an opportunity to make a visible impact on an established American company while helping shape what the next generation of Sconza looks like.

What You'll Do

Build the Marketing Strategy

Develop and lead an integrated marketing strategy that supports Sconza's growth objectives across consumer, retail, e-commerce, wholesale, private-label, and contract manufacturing businesses.

Build the Brand

Strengthen Sconza's brand positioning, identity, voice, storytelling, packaging, and consumer experience across every important touchpoint.

Drive Innovation

Partner closely with Product Development, Sales, Operations, and executive leadership to identify opportunities, bring consumer insights into innovation, and develop compelling go-to-market strategies for new products.

Partner With Sales

Work as a strategic partner to the Sales Leader to generate demand, support customer acquisition, and identify new commercial opportunities.

Lead Digital & Content

Own the strategy and performance of Sconza's websites, e-commerce, social media, email, content, and other digital channels. Establish meaningful KPIs and continuously improve performance.

Measure What Matters

Develop a disciplined approach to marketing analytics and ROI. Use data, consumer insights, and market intelligence to make better decisions and focus resources on the opportunities with the greatest potential.

Lead the Function

Own the marketing budget, manage agency and creative relationships, lead the marketing team, establish priorities, and create a culture of creativity, accountability, collaboration, and measurable results.

What We're Looking For

We're looking for a commercially minded marketing leader who combines strategic vision with exceptional execution.

You are likely someone who:

Has 10 - 15 years of progressive marketing experience, including meaningful leadership responsibility.Has experience in CPG, food, beverage, confectionery, or another consumer-focused industry.Has successfully built brands and executed multi-channel marketing strategies.Understands consumer behavior and knows how to turn insights into action.Has experience with product launches, packaging, go-to-market strategy, digital marketing, and e-commerce.Is a detailed manager of budgets, agencies, analytics, and ma