Director of Marketing

At Door Controls USA, we are always on the lookout for passionate individuals who thrive in dynamic environments. We seek team members who are dedicated to excellence & innovation in the automatic & manual door industry. Ideal candidates should bring a blend of technical skills, customer-focused attitudes, & a willingness to learn & grow with us. Whether you're an experienced professional or just starting out, we offer opportunities to build a rewarding career within a supportive & inclusive workplace.

Guided by our mission of **Opening Doors for Generations** & grounded in our core values—Together We Thrive, Do What You Say, Do the Right Thing, Better Every Day, and Get'er Done—we strive to make a lasting impact for our customers & communities. Join us in delivering high-quality solutions & services to our customers nationwide.

****Benefits Package Offered for full-time employees:****

* Medical
* Dental
* Vision
* Accidental Insurance
* Critical Illness
* Supplemental Life Insurance
* Short Term Disability
* Long Term Disability
* 401K + Company Match
* Legal Shield

****Job Posting: Marketing Director (Door Controls USA + Automatic Door Store)**** 

****Job Type:**** Full-time | In-house 
****Brand Scope:**** Door Controls USA (DCU) + Automatic Door Store (ADS) 
****Reports to:**** Executive Leadership 
****Location:**** Ben Wheeler, TX

****About the Role**** 

Door Controls USA and Automatic Door Store are seeking a results-driven ****Marketing Director**** to lead and execute a unified marketing strategy across two distinct brands: a manufacturing-focused B2B business (DCU) and an eCommerce/digital-first business (ADS). This role owns marketing performance, prioritization, reporting, budget allocation, and cross-functional alignment with Sales, Operations, and Leadership. 

This position is ideal for a strategic, hands-on marketing leader who can build a clear plan, establish disciplined execution, and deliver measurable improvement in qualified demand and revenue contribution. 

 

****What**** ****You’ll**** ****Own (Accountability)**** 

Success in this role is measured by: 

* ****Qualified demand generation and revenue contribution**** (as defined with leadership)

* ****Lead quality and Sales alignment**** (MQL/SQL definitions, routing, conversion improvement)

* ****Brand clarity and consistency**** across all channels and materials

* ****Digital performance and conversion**** (qualified traffic, conversion rate, CPA/CAC, ROAS)

* ****Marketing operations excellence**** (dashboards, reporting cadence, reliable tracking, process)

 

****Key Responsibilities**** 

****Strategy, Planning & Leadership Alignment**** 

* Build and manage quarterly and annual marketing plans for DCU and ADS with clear priorities, timelines, and outcomes.

* Define KPIs, establish baselines, and deliver consistent reporting to leadership.

* Translate business goals into focused marketing initiatives; communicate tradeoffs and resource needs clearly.

****Demand Generation & Customer Acquisition**** 

* Lead channel strategy and execution across email, paid media, organic search, content, social, and events/trade shows.

* Improve funnel performance from awareness to conversion and repeat purchase.

* Optimize for profitability and efficiency using CPA/CAC, ROAS, and margin-aware targets where possible.

****Brand, Messaging & Positioning**** 

* Own messaging frameworks and ensure accurate, consistent brand execution across both brands.

* Maintain standards for product claims, technical accuracy, and value proposition clarity.

* Oversee branded collateral and ensure materials reflect current products and priorities.

****Web, eCommerce & Digital Performance**** 

* Own website performance outcomes for both brands: conversion rate, landing page performance, and content accuracy.

* Oversee SEO/SEM and paid performance with focus on conversions and efficiency—not clicks alone.

* Establish tracking governance to protect data integrity (e.g., bot/spam traffic, invalid geos, attribution consistency).

****Content & Campaign Leadership**** 

* Direct content strategy to support product education, sales enablement, and customer acquisition.

* Ensure campaign discipline: briefs, messaging, creative readiness, launch checklists, measurement, and post-campaign readouts.

* Maintain a unified marketing calendar aligned to promotions, product priorities, training, and events.

****Sales Enablement & Partner Support**** 

* Ensure Sales has current tools (product sheets, decks, comparison guides, FAQs, templates, training assets).

* Build an ongoing feedback loop with Sales to address objections, competition, and lost-deal insights.

* Support distributors/partners with co-marketing assets and programs as needed.

****Marketing Operations, Reporting & Tools**** 

* Own dashboards and performance reporting; ensure campaign tracking and lead lifecycle reporting are reliable.

* Implement SOPs for launches, approvals, asset management, and vendor coordination.

* Deliver concise monthly performance summaries: what happened, why, and what changes next.

****Budget, Vendors & Team Leadership**** 

* Build and manage the marketing budget and vendor/agency relationships with clear deliverables and performance expectations.

* Lead, coach, and develop internal team members; define role clarity and execution rhythm.

 

****Qualifications (Required)**** 

* Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).

* 8+ years of progressive marketing experience, ideally including B2B and/or manufacturing/industrial.

* Demonstrated ability to build marketing plans tied to measurable business outcomes.

* Strong command of digital marketing, email/automation, SEO/SEM, and performance reporting.

* Experience with CRM and marketing automation platforms; comfort with attribution and funnel metrics.

* Proven leadership capability (people, vendors, cross-functional alignment).

****Preferred Qualifications**** 

* Experience supporting both a manufacturing/B2B brand and an eCommerce/digital growth engine.

* Experience building/cleaning measurement systems and improving data integrity (e.g., traffic quality, attribution).

 

****What**** ****We’re**** ****Looking For**** 

* Business-first thinker who prioritizes impact over activity

* Strong operational discipline and follow-through

* Clear communicator who can set direction, align stakeholders, and report performance plainly

* Comfortable leading both strategy and execution in a fast-moving environment

 

****Working Conditions**** 

* Full-time, in-house position
* Occasional travel for trade shows, company events and customer/partner visits as needed