Director of Marketing

Director of Marketing – Restaurant Group

Position: Director of Marketing
Employment Type: Full-Time
Industry: Restaurants & Hospitality

Position Overview

We are seeking a creative, strategic, and highly motivated Director of Marketing to lead the marketing efforts for our growing restaurant company. This individual will oversee brand strategy, digital marketing, social media, content creation, local store marketing, promotions, events, public relations, and guest engagement across our restaurant concepts.

The ideal candidate understands the restaurant and hospitality industry, has a strong creative eye, and knows how to turn great ideas into marketing initiatives that drive traffic, sales, brand awareness, and guest loyalty.

This is a hands-on leadership role for someone who can think strategically while also being comfortable jumping into the day-to-day execution of campaigns.

Key Responsibilities

Develop and execute the overall marketing strategy for the company and individual restaurant concepts.
Protect and strengthen each restaurant's unique brand identity, voice, and positioning.
Create annual and seasonal marketing calendars tied to sales goals, holidays, events, menu launches, and local opportunities.
Lead social media strategy across Instagram, Facebook, TikTok, and other relevant platforms.
Oversee photography, video, graphic design, and content creation.
Plan and execute digital advertising, email marketing, SMS campaigns, and loyalty initiatives.
Develop creative promotions designed to increase restaurant traffic, frequency, and average guest spend.
Lead marketing for new menu items, happy hours, catering, events, and restaurant openings.
Manage restaurant websites, online listings, menus, and other digital brand touchpoints.
Develop local store marketing programs and partnerships within each restaurant's community.
Identify opportunities for collaborations, sponsorships, influencer partnerships, and community events.
Coordinate public relations efforts and relationships with local media.
Work closely with operations and restaurant leadership to ensure marketing initiatives are executed successfully at the store level.
Create and oversee in-store marketing materials, signage, menus, promotional pieces, and branded collateral.
Manage relationships with outside agencies, photographers, designers, printers, media partners, and other vendors.
Manage the marketing budget and ensure spending is aligned with company priorities.
Track campaign performance, guest engagement, digital analytics, and sales results to determine ROI.
Monitor restaurant, hospitality, social media, and consumer trends and bring new ideas to the organization.
Maintain consistency and quality across all guest-facing brand materials.

Qualifications

5+ years of marketing experience, preferably within restaurants, hospitality, lifestyle, retail, or a multi-location consumer brand.
Previous experience managing multiple brands or locations is strongly preferred.
Strong understanding of restaurant marketing and the connection between marketing initiatives and restaurant sales.
Experience with social media, digital advertising, email/SMS marketing, loyalty programs, and content strategy.
Excellent creative instincts with a strong understanding of branding, photography, design, and visual storytelling.
Strong written and verbal communication skills.
Ability to manage multiple projects, brands, deadlines, and priorities simultaneously.
Comfortable analyzing marketing performance and using data to make decisions.
Highly organized, proactive, collaborative, and solutions-oriented.
Ability to work closely with restaurant operators and understand the realities of day-to-day restaurant operations.
Experience managing agencies, vendors, freelancers, and creative partners.
Bachelor's degree in Marketing, Communications, Business, Hospitality, or a related field preferred.

What We're Looking For

We are looking for someone who is creative, energetic, organized, and passionate about restaurants and hospitality. You should enjoy discovering new trends, developing fresh ideas, creating memorable guest experiences, and finding creative ways to make restaurant brands stand out.

This position is ideal for someone who can balance big-picture brand strategy with hands-on execution and wants to play an important role in the continued growth of a dynamic restaurant company.

Key Measures of Success

Success in this role will be measured through increased restaurant traffic and sales, growth in guest engagement and loyalty, successful promotional campaigns, strong social and digital performance, consistent brand execution, increased catering and event awareness, and the overall growth and visibility of our restaurant concepts.

Pay: $120,000.00 - $150,000.00 per year

Benefits:

Dental insurance
Employee discount
Health insurance
Paid time off
Vision insurance

Work Location: In person