Director of Marketing

Temp to Hire: $42.00/hr / 40 hours/wk (once converted to Full Time, Salary will be $80-85k)Remote: Must live in South FloridaTravel: Required to Jamaica 4-6 times annuallyIcreatives, a leading staffing firm, is seeking a talented Director of Marketing to lead the strategic development and execution of marketing initiatives for a luxury resort company. As a key member of the marketing team, you'll drive direct bookings, build brand equity, and expand the company's reach across key markets.Key Responsibilities Advertising & Budget OversightPlan and execute a $2 million+ annual advertising strategyManage and monitor marketing budgetsEvaluate promotion and barter opportunitiesBrand Strategy & Campaign ExecutionDevelop integrated marketing plans to support direct bookings and increase brand visibilitySupport third-party sales channels with brand-aligned creative and marketing collateralMaintain consistent messaging and visual branding across all touch‑pointsPublic Relations & Content StrategyDevelop an ongoing public relations strategyOversee influencer partnerships, media visits, and press initiativesManage and coordinate creative and content for the company's websitePerformance Analysis & Market InsightsReview retail positioning using analytic tools and adjust strategies based on insightsMonitor performance metrics and optimize tacticsConduct competitive benchmarking to maintain brand edgeManage creative and digital agencies, content creators, PR firms, and other external vendorsLead cross‑functional collaboration with Sales, Revenue Management, and on‑property operations teamsRequirements8-10+ years in a senior marketing role, ideally in the resort, hospitality, or travel industrySkillsStrong digital marketing knowledge, including SEM, SEO, social, CRM, and web analyticsExperience managing websites, creative content, and e-commerce performanceExceptional leadership, communication, and cross‑functional collaboration skillsEducationBachelor's degree in Marketing, Communications, Hospitality, or related field; Master's preferredWork Structure & TravelBased in South Florida, remote with flexible scheduleRequired to travel to Jamaica 4‑6 times per yearOccasional travel to industry trade shows, PR events, or partner activationsicreatives is an Equal Employment Opportunity Employer. All qualified applicants and talent will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristics protected by law. We believe in providing a culture that embraces and champions diversity, equity, and inclusion because it truly fosters creativity.