Director of Marketing

Hughston Homes is a leading home builder committed to creating high-quality homes and exceptional customer experiences. We are seeking an innovative, results-driven Director of Marketing to lead our marketing strategy, strengthen our brand, and drive qualified traffic and sales across our communities.

Position Summary

The Director of Marketing will develop and execute an integrated marketing strategy supporting new home sales, community launches, brand growth, customer engagement, and market expansion. This leader will oversee digital marketing, advertising, public relations, content, events, market research, and marketing operations while collaborating closely with sales, land acquisition, construction, customer care, and executive leadership.

The ideal candidate combines strategic thinking with hands on execution and understands the unique marketing needs of residential real estate and new home construction.

Key Responsibilities

Marketing Strategy and Leadership

- Develop and manage the company’s annual marketing plan, budget, and performance goals.

- Create strategies to support sales velocity, community openings, inventory homes, and overall revenue growth.

- Position the company and its communities effectively within target markets.

- Lead brand standards, messaging, visual identity, and marketing communications.

- Monitor industry trends, buyer behavior, competitors, and local market conditions.

Digital Marketing and Lead Generation

- Oversee website strategy, search engine optimization, paid search, social media, email marketing, and online listings.

- Develop and optimize campaigns that generate qualified leads and drive conversions.

- Manage marketing technology, CRM integration, lead attribution, and reporting.

- Improve the online home-shopping experience, including floor plans, photography, virtual tours, pricing, and community information.

- Ensure timely lead follow-up in partnership with the sales team.

Community and Product Marketing

- Develop marketing plans for new community launches, model homes, grand openings, and inventory homes.

- Coordinate signage, brochures, displays, photography, video, renderings, floor plans, and sales-center materials.

- Partner with sales and construction teams to ensure accurate, timely, and compelling marketing content.

- Support product positioning, buyer personas, pricing communications, and community-specific messaging.

- Coordinate grand openings, broker events, realtor outreach, and customer events.

Brand, Content, and Communications

- Oversee the creation of advertising, website content, social media, newsletters, presentations, and sales collateral.

- Manage public relations, media relations, community partnerships, and corporate communications.

- Promote company achievements, community involvement, awards, and customer success stories.

- Maintain consistent brand quality across all channels and touchpoints.

Team and Agency Management

- Lead, mentor, and develop internal marketing staff.

- Manage outside agencies, vendors, photographers, designers, media partners, and consultants.

- Establish project timelines, approval processes, and performance expectations.

- Ensure marketing initiatives are delivered on time and within budget.

Analytics and Performance Management

- Establish key performance indicators for traffic, leads, cost per lead, conversion rates, appointments, sales, and return on investment.

- Provide regular marketing performance reports and recommendations to executive leadership.

- Use data and testing to improve campaign effectiveness and allocation of marketing resources.

Qualifications

- Bachelor’s degree in marketing, communications, business, real estate, or a related field.

- Seven or more years of progressive marketing experience, preferably in home building, residential real estate, real estate development, or a related industry.

- Proven experience developing and executing integrated marketing strategies.

- Strong knowledge of digital marketing, CRM platforms, analytics, paid media, SEO, and social media.

- Experience managing budgets, agencies, vendors, and cross-functional teams.

- Demonstrated ability to generate qualified leads and support measurable sales growth.

- Excellent written, verbal, presentation, organizational, and project-management skills.

- Strong understanding of local and regional real estate markets.

- Proficiency with marketing and productivity tools such as CRM, Google Analytics, marketing automation, project-management, and creative software platforms.

Preferred Qualifications

- Experience marketing multiple residential communities or product lines.

- Familiarity with new home buyer journeys and the real estate sales process.

- Experience with community launches, grand openings, realtor marketing, and model-home merchandising.

- Knowledge of real estate advertising regulations and fair housing requirements.

- Experience managing a marketing team in a fast-growing organization.

Key Performance Indicators

Success in this role may be measured by:

- Qualified lead volume and lead quality

- Cost per lead and cost per sale

- Website traffic and conversion rates

- Marketing-attributed appointments and sales

- Community sales velocity

- Return on marketing investment

- Brand awareness and engagement

- On-time and on-budget campaign execution

- Realtor and customer engagement

Compensation and Benefits

- Competitive salary: Based on experience

- Performance-based bonus opportunity

- Medical, dental, and vision insurance

- Paid time off and company holidays

- Retirement plan with company match

- Professional development opportunities

Equal Opportunity Statement

Hughston Homes is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive workplace for all employees. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.

**To Apply:** Please submit your résumé, cover letter, and relevant portfolio or campaign examples.

Pay: $65,900.00 - $84,500.00 per year

Benefits:

401(k)
Dental insurance
Health insurance
Vision insurance

Work Location: In person