Jan. 26, 2022

Director of Marketing

Confidential Monterey, California

Do you have a minimum of 5 years working in Digital Marketing? We are looking for a Director of Acquisition & Marketing to drive growth and conversions. Own and manage all organic social pages including the creative, content, and schedule Oversee email marketing email campaigns and calendars. Direct affiliate marketing agency to further develop affiliate program/channel Report weekly and monthly on channel performance and optimizations The Ideal Candidate: 5+ years of performance/growth marketing experience with a proven track record of optimizing and scaling paid campaigns on multiple channels 2+ years of hands- on experience in paid search advertising (Google Ads, Facebook, Outbrain, Taboola) with a high level of proficiency Experience working across and managing agency partners on a number of platforms and channels including but not limited to paid search, paid social, programmatic, CTV/ OTT, newsletter and editorial advertising, and podcast advertising Experience building acquisition forecasts including budget and performance targets related to CAC, LTV, ROAS, and revenue projections. A strong understanding of industry- standard marketing platforms and analytics tools and experience working with technical teams to ensure proper implementation and optimization of marketing technology stack.

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