Director of Marketing

The ideal candidate will be responsible for developing and implementing marketing strategies that drive brand awareness, lead generation, and customer engagement. • Oversee the marketing budget and marketing allocation of marketing channels and be judicious in the analysis of the attribution of each channel: PPC, SEO, SEM, Display- retargeting, Social, Outdoor, TV, Print, Direct Mail, Nurturing/Drip Campaigns Conversions of website, etc. • Review new technologies and keep the company at the forefront of developments in digital marketing. • Manage the production of new TV and radio commercial concepts and implement methods to assess and report on results. • Extensive experience in all aspects of digital marketing.