Director of Marketing & Advertising

A fast-growing nationwide firm headquartered in Miami is seeking an experienced and strategic Director of Marketing & Advertising to lead and execute the firm’s multi-channel marketing initiatives, ideally someone with an specific expertise in SEO and digital marketing. Responsibilities Develop and oversee the firm’s overall marketing and advertising strategy across digital and traditional channels.Manage and optimize paid advertising campaigns, including Google Ads, Facebook/Meta Ads, and other social media advertising platforms.Lead organic marketing initiatives, including SEO, content strategy, and brand visibility campaigns.Drive Generative Search Optimization (GSO) strategies to improve visibility across AI-powered and evolving search platforms.Oversee traditional media campaigns, including television, radio, print, billboard, and other offline advertising efforts.Analyze campaign performance metrics and prepare reporting on ROI, lead generation, and conversion performance.Collaborate with firm leadership to develop marketing strategies aligned with business growth objectives.Manage relationships with external vendors, agencies, and media partners.Oversee social media strategy, content planning, audience engagement, and paid social initiatives.Identify emerging marketing trends and opportunities to enhance the firm’s competitive positioning.Ensure brand consistency across all marketing materials, campaigns, and platforms. Qualifications Competitive base salary.Full-time, in-office position in Miami, FL (Monday–Friday).Opportunity to lead marketing initiatives for a rapidly growing nationwide law firm.Competitive benefits package and long-term growth potential.