Director of Marketing and Communications

This position develops strategies and directs marketing staff, campaign plans and programs, platforms (website, intranet, social media, apps, portals) sets performance metrics and monitors strategies to achieve positive return on investment for Renown Health. Develop communications tone, content plan and maintain/enforce/revise/communicate social media guidelines and policies for acceptable/unacceptable content as well as procedures for escalating problems to the appropriate resolution authority, and on-line reputation management activities. Continually engage with team members to monitor the effectiveness of marketing initiatives and find ways to achieve business and marketing objectives more efficiently and effectively, regularly communicating the results to clients and the wider marketing and communications team to issue recommendations to refine future marketing and customer relationship strategies. Develop, disseminate, update and monitor marketing and digital policies and procedures to ensure all marketing materials and activities meet legal and ethical guidelines. Experience in working in a health care or physician environment is preferred.