Director of Marketing and Communications

Caddy is reshaping the moving industry. What started as a better way to move has grown into a multi-brand ecosystem, each built to solve a real problem in an industry that's been ignored by innovation for decades. We're growing fast, and we're just getting started.

We're looking for our first Director of Marketing & Communications to own the full marketing function — someone who can land our CEO on a top podcast on Monday, neutralize a bad review on Tuesday, and shape the content strategy across our brand portfolio by Friday. This role is equal parts strategist, storyteller, and executor.

What You'll Own
• Pitch our CEO to local and national media including news segments, business features, podcasts, and industry publications
• Build and maintain relationships with producers, journalists, and editors
• Identify and manage award nominations and applications across business, industry, and leadership categories
• Manage all inbound media requests, protecting the CEO's time while maximizing the right opportunities
• Ghostwrite thought leadership content — LinkedIn posts, op-eds, contributed articles, and potential newsletter content
• Own and evolve the company's core public narratives
• Develop and maintain a crisis communications playbook and serve as the first responder when issues arise

Reputation Management
• Monitor and manage our presence across Google Reviews, BBB, Trustpilot, Yelp, Glassdoor, Facebook, and emerging platforms
• Respond to negative reviews with speed, professionalism, and brand-consistent tone
• Proactively generate positive press coverage and content that strengthens public sentiment and improves visibility in both traditional and AI-driven search
• Escalate operational issues surfaced through reviews to the appropriate internal teams
• Track review scores and sentiment trends with regular reporting to leadership

Brand Strategy & Storytelling
• Define and document the brand voice, visual identity guidelines, and messaging framework across our portfolio of brands
• Ensure every piece of content, social post, and public communication reflects the right brand identity
• Deeply understand the unique story, audience, and mission of each brand and translate that into content that cultivates genuine emotional connection
• Conduct competitive and market intelligence — track competitor marketing, industry trends, and emerging opportunities

Who You Are

Experience & Background
• 5–8 years of experience in marketing, communications, or PR — ideally a mix of both strategic and hands-on execution
• Demonstrated track record of landing media placements (not just pitching — actually getting coverage)
• Experience managing a brand's online reputation and understanding of review platform dynamics
• Strong understanding of SEO principles, content marketing, and social media strategy
• Experience managing freelancers, agencies, or external partners
• A portfolio or examples of brand storytelling, content creation, or PR wins

AI Fluency (Required)
• You use AI tools to draft content, generate briefs, brainstorm pitches, analyze data, and accelerate research as a normal part of how you work
• You understand how to prompt effectively, iterate on AI outputs, and apply human judgment to refine results
• You have a perspective on how AI is changing search, content discovery, and SEO — and you're already adapting
• You're curious and experimental — when a new AI tool or workflow emerges, you try it before someone tells you to

Traits That Matter Here
• You are a self-starter who doesn't need to be managed — you see what needs to happen and you move
• You write exceptionally well and can shift voice across brands and formats without losing quality
• You're equally comfortable crafting a polished press pitch and jumping into a review response
• You think in narratives, not just campaigns — you understand that brand is built through consistent storytelling over time
• You're protective of the brand and the CEO's reputation and treat both with the seriousness they deserve
• You thrive in a fast-paced, building-stage environment where the playbook doesn't exist yet — you're writing it

Compensation & Benefits
• Salary: $90,000 – $95,000 depending on experience
• Unlimited PTO
• 401k matching
• Health, dental, & vision insurance