Director of Marketing and Engagement

Job Title: Director of Marketing & Engagement

Reports to: Chief Financial Officer

Status: Full-time employment

Anticipated Start Date: August 3, 2026

Position Overview

The Director of Marketing & Engagement advances ACBA’s visibility, narrative, and long-term impact by bridging external communications and internal operations.

This role serves as the primary liaison to ACBA’s contracted social media and marketing partners, ensuring that the College’s work is represented accurately, thoughtfully, and in alignment with its mission. The Director also leads alumni engagement and graduate outcomes tracking, supporting both community connection and institutional accreditation requirements.

The ideal candidate understands that this role is equal parts storytelling, coordination, and mission-driven communication.

Key Responsibilities

Marketing and Institutional Communications

Serve as primary liaison for ACBA’s contracted social media and PR partners
Coordinate content development, approvals, and brand alignment
Provide original content, context, and institutional insight to social media and PR partners
Identify students, faculty, and projects to feature in campaigns
Ensure accuracy of all public-facing messaging, including graduate outcomes
Manage website updates and maintain current institutional messaging
Track press mentions and digital performance for reporting

Alumni Engagement & Graduate Outcomes

Launch and maintain an alumni database
Plan and execute alumni engagement initiatives and events
Collect and verify graduate employment data in accordance with ACCSC standards (seasonal reporting cycles)
Maintain organized graduate employment records and documentation
Track post-graduation job placement

Visitor & Community Engagement

Represent ACBA at select community events
Give campus tours to prospective students and guests
Support lecture series logistics and other institutional programming
Occasional evening or weekend availability and limited travel may be required for events and outreach activities

Operational Support

Coordinate onboarding documentation for new employees
Maintain employee files and compliance records
Support updates to institutional policies and emergency planning

Skills & Qualifications

Bachelor’s degree in communications, marketing, public relations, or related field
3+ years experience in marketing, communications, alumni relations, or similar roles
Experience coordinating with external vendors or contractors
Familiarity with social media platforms and marketing content workflows
Strong organizational and project management skills
Ability to manage multiple priorities in small college environment

Strongly Preferred

Demonstrated interest in historic preservation, architecture, craft, or the built environment
Experience in mission-driven, educational, or cultural institutions

Who Thrives in This Role

We are seeking someone who:

Has a genuine interest in historic preservation, traditional building arts, or architecture
Is naturally enthusiastic and able to speak confidently about ACBA's mission
Communicates clearly, proactively, and professionally
Demonstrates initiative and thoughtful problem-solving
Is comfortable wearing multiple hats in a small college environment
Can thoughtfully represent the College to external audiences

Job Type: Full-time

Pay: $45,000.00 - $70,000.00 per year

Benefits:

Dental insurance
Flexible schedule
Health insurance
Life insurance
Paid time off
Vision insurance

Ability to Commute:

Charleston, SC 29403 (Required)

Ability to Relocate:

Charleston, SC 29403: Relocate before starting work (Required)

Work Location: In person