Director of Marketing and Communications

The Director of Marketing and Communications provides strategic leadership for Silver Key's brand, messaging, and public presence, ensuring alignment between the organization's mission, programs, and long-term strategic direction. Strategic LeadershipOrganizational Alignment Develop and implement an integrated marketing and communications strategy aligned with Silver Key's strategic priorities Partner with executive leadership and program directors to ensure alignment between communications, operations, and organizational goals Support cross-department consistency in messaging and program representation Contribute to organizational strategy by identifying opportunities to strengthen visibility, engagement, and impact Brand ManagementNarrative Development Maintain and evolve a cohesive and compelling brand identity across all platforms Lead the development of Silver Key's organizational narrative, ensuring it reflects mission, impact, and strategic direction Ensure consistency in voice, messaging, and storytelling across programs and services External StrategyCommunity Positioning Strengthen Silver Key's visibility and reputation within the community Position the organization as a leader in older adult services and intergenerational community-building Support the development and communication of strategic partnerships and community initiatives GrantsStrategic Funding Support Collaborate with development and program leaders to support grant proposals through compelling storytelling, impact framing, and clear communication of outcomes Align communications with grant-funded initiatives to ensure clarity, compliance, and visibility Translate program outcomes into narratives that support future funding opportunities and long-term sustainability Ensure that funded initiatives are communicated in ways that reinforce Silver Key's broader strategic direction Public RelationsMedia Leadership Serve as the primary media contact and organizational spokesperson Build and maintain relationships with journalists, media outlets, and community influencers Lead proactive media engagement and manage reactive communications Crisis Communications Develop and lead communication strategies during crises or high-risk situations Ensure messaging is timely, consistent, and aligned with organizational values and leadership direction Digital StrategyContent Execution Oversee website, social media, email communications, and digital campaigns Ensure digital platforms effectively support engagement, program awareness, and fundraising Use analytics and performance data to refine strategies and improve effectiveness TeamProject Management Lead marketing staff, contractors, and vendors Manage workflows, timelines, and budgets to ensure efficient execution Establish clear priorities and accountability within the marketing function Other duties as required Silver Key Senior Services is a drug-free organization. This position does require a background check by Colorado Adult Protective Services (CAPS). This position requires good proficiency in the use of computer software and applications, office equipment, and professional telephone use.