Director of Marketing and Communications

The Director of Marketing and Communications will take a creative and collaborative approach to developing and implementing omnichannel marketing and communications strategy to support the mission of Skylight Music Theatre. Consult with Executive Director in establishing revenue and ticket volume goals and in planning repertoire and performance schedules.Develop subscription, group and single ticket structure and pricing.Design and implement marketing campaigns for both traditional and digital channels, including strategies, promotions, and project timelines to meet goals.Lead all aspects of the organization’s digital and social media presence.Collaborate and content and reporting metrics with the Digital Media and PR Manager and Marketing Consultant.Negotiate media buys, advertising, and external photo, video, web and print production.Identify and implement marketing opportunities in education programs.Develop and analyze methodology to track ticket sales and evaluate efficacy of marketing strategies. The ideal candidate is a brand and marketing expert with three to five years of demonstrated success in developing, executing, and reporting strategic marketing plans that include ticket revenue generation in an entertainment or performing arts environment. Three to five years of demonstrated success in strategic marketing, tickets revenue generation, within an entertainment or performing arts environment.A bachelor’s degree in Communications, Marketing, Sales, Advertising, Public Relations or similar is required. Experience working in a nonprofit or nonprofit arts setting is preferred, as is a working knowledge of southeastern Wisconsin’s nonprofit arts landscape.Experience with CRM system Tessitura.Ability to collaborate effectively and respect the ideas of others is essential.BENEFITS