Director of Marketing and Communications

The Director of Marketing and Communications provides advanced-level management and strategic direction for marketing, communications, and digital initiatives within Global Campus. This position leads the development and execution of integrated multi-channel marketing and communications strategies that drive measurable growth in enrollment, engagement, and visibility in online academic degree programs, professional and workforce development programs, and related initiatives. This role serves as a senior leader within Global Campus, responsible for shaping and advancing a comprehensive, data-informed marketing strategy that expands the university’s reach to adult learners, online students, and professional audiences. Provides advanced-level management and strategic direction for marketing, communications, and digital initiatives within Global Campus.Leads the development and execution of integrated multi-channel marketing and communications strategies that drive measurable growth in enrollment, engagement, and visibility in online academic degree programs, professional and workforce development programs, and related initiatives.Serves as a senior leader within Global Campus, responsible for shaping and advancing a comprehensive, data-informed marketing strategy that expands the university’s reach to adult learners, online students, and professional audiences.Leads a professional staff of 6-8 responsible for marketing-related web design, graphic design, organic social media, and web content management, and other related functions.Partners closely with college and university marketing and communications teams to align marketing efforts with institutional priorities and growth objectives, ensure alignment with university branding standards, policies, and strategic priorities.Serves as a senior advisor to Global Campus leadership on marketing and communications matters.Ensures regular, reliable, and non-disruptive attendance.Creates and maintains collegial, harmonious working relationships with others.Requirements Master’s degree in Marketing, Communications, Public Relations, Journalism, or a related field or Bachelor’s Degree with at least five (5) years of professional experience in marketingMinimum of five (5) years of progressively responsible experience in marketing and communicationsMinimum of three (3) years of experience supervising full-time professional marketing-related staffDemonstrated experience developing and implementing strategic marketing initiativesExperience managing project and operational budgets and coordinating vendor servicesKnowledge of marketing strategy, branding principles, and integrated communications practicesKnowledge of supervisory principles and performance managementAbility to exercise independent judgment and decision-making within established policiesAbility to plan, organize, and manage multiple projects simultaneouslyAbility to analyze data and prepare reports to support strategic decision-makingAbility to establish and maintain effective working relationships across organizational unitsProof of legal authority to work in the United States on the first day of employment.Nice-to-haves