Director of Marketing and Communications

This position transforms strategic vision into actionable marketing plans by overseeing departmental operations, project management, agency partnerships, advertising initiatives, team leadership, and campaign execution. Working closely with the Vice President of Marketing & Communications, the Director ensures marketing initiatives are delivered on time, within budget, and aligned with Visit Shreveport-Bossier’s mission of increasing visitation, overnight stays, and economic impact throughout Caddo and Bossier Parishes. Assist the Vice President of Marketing and Communications in developing and implementing Visit Shreveport-Bossier’s annual Strategic Marketing Plan.Translate organizational priorities into comprehensive marketing campaigns supporting destination tourism, sports tourism, public relations, community initiatives, and special projects.Lead brand awareness initiatives through integrated, results-driven marketing and advertising campaigns across local, regional, national, and international markets.Ensure all marketing initiatives align with Visit Shreveport-Bossier’s brand standards, messaging, and strategic objectives.Utilize research, visitor data, market trends, and analytics to support marketing decisions and campaign development.Stay current on tourism, marketing, communications, and advertising trends and recommend innovative strategies that improve organizational performance. Serve as Visit Shreveport-Bossier’s primary liaison with the Agency of Record and other contracted marketing partners.Manage agency deliverables, creative reviews, advertising schedules, media placements, reporting, and campaign execution.Build and maintain productive relationships with advertising partners, publishers, media representatives, printers, and vendors.Negotiate contracts and ensure agency and vendor performance meets organizational expectations.Oversee advertising schedules and ensure deadlines, budgets, and deliverables are successfully managed.Collaborate with designers, photographers, videographers, writers, printers, and other creative partners to produce high-quality marketing assets. Represent Visit Shreveport-Bossier through public speaking engagements, industry conferences, tourism events, and professional organizations.Develop collaborative relationships with community stakeholders, tourism partners, local businesses, and industry organizations.Participate in professional development opportunities that strengthen leadership and marketing expertise.Perform other duties as assigned to support the mission and strategic goals of Visit Shreveport-Bossier.