Director of Marketing and Event Promotions

Founded in 1985 as a not-for-profit, World Music Institute (WMI) has served as one of the leading presenters of world music and dance within the United States. WMI is committed to presenting the best in traditional and contemporary music and dance from around the world to enrich lives through the arts, promote awareness and appreciation of the world’s rich cultural traditions, and encourage cross-cultural dialogue and exchange. WMI presents virtually and at venues throughout the city of New York and depends on public and private funding to accomplish its mission. (worldmusicinstitute.org)This is a full-time hybrid position (with a minimum of one day per week in the office) and reports to the Executive Director.The Marketing Director develops and executes strategic marketing, promotional, and outreach initiativesthat strengthen WMI’s brand, increase ticket sales, grow audiences, and support its annual live concertseries, virtual programs, fundraising, and community engagement.Marketing Strategy and Brand Management• Develop and execute targeted marketing, outreach, and promotional campaigns for WMI’s annuallive concert season of approximately 25-35 shows and monthly virtual programming sessions,driving ticket sales while optimizing marketing budgets.• Develop, manage, and track marketing budgets across campaigns, ensuring resources areallocated effectively and expenses stay within approved limits.• Strengthen and maintain WMI’s brand voice, visual identity, and audience-facing messagingacross print, digital, email, social media, website, advertising, and event channels.• Manage content for the WMI website and ticketing platform to ensure accuracy, consistency,timeliness, and alignment with organizational priorities. Add and remove events promptly to keepinformation current.• Work closely with the Executive Director on fundraising initiatives, donor-facing communications,and special events as needed.Content, Design, and Digital Communications• Lead the design, development, production, and creation of marketing and promotional materials,including social media assets, advertisements, annual brochures, concert programs, postcards,posters, annual reports, and short event videos.• Design and publish weekly e-newsletters and targeted blasts in Constant Contact, ensuring clearmessaging, strong visuals, and alignment with campaign priorities to improve open and clickrates.• Edit WMI Plus at Home videos for the website and YouTube channel and edit audio B-roll forpodcast release.