Director of Marketing and Sales forMarine Products

We are seeking a Director of Marketing & Sales to lead commercial growth across the recreational marine and marina infrastructure markets. This role is responsible for driving revenue through direct sales to boaters and strategic engagement with marina ownership and management.

The ideal candidate brings a strong track record selling marine products or services, understands marina operating dynamics, and is highly effective in face-to-face, relationship-driven sales environments such as marinas, boat shows, and waterfront facilities.

A substantial portion of total compensation is performance-based, directly tied to revenue generation and subscription sales.

Key Responsibilities

Marketing and Sales Leadership

Drive direct sales systems to boaters within marinas

Develop and execute strategies to convert marina environments into high-performing sales channels

Close 3-year subscription agreements with customers

Build and manage a qualified pipeline through in-person engagement and targeted outreach

Marina Engagement

Establish relationships with marina owners, general managers, and dockmasters

Implement and scale commission-based partnership programs with marinas

Navigate marina operational concerns and align company solutions with their business objectives

Marketing Execution

Lead localized, high-impact marketing efforts at:

Marinas

Boat shows

Marine events

Collaborate on messaging that communicates:

ROI (fuel savings, maintenance reduction)

Environmental benefits (non-toxic antifouling)

Support development of sales collateral and on-site promotional strategies

Strategy & Growth

Provide market feedback to leadership on:

Customer behavior

Competitive positioning

Pricing and packaging

Help refine go-to-market strategy as the company scales regionally

Qualifications

Proven experience selling marine products or services (boats, equipment, marina services, or related)

Demonstrated success in face-to-face, relationship-driven sales

Experience working with or selling into:

Marinas

Boaters / yacht owners

Strong understanding of marina operations and customer decision dynamics

Ability to operate independently in a field-based sales environment

Track record of closing deals and generating revenue

Compensation Structure

Base salary: Competitive, based on experience

Commission: Significant portion of total compensation

Earned per closed subscription agreement

Additional incentives tied to volume and strategic accounts

Potential for high earnings based on performance

· Equity Participation: The role includes equity compensation in the form of stock options, providing the opportunity to participate in the Company's long-term value creation, including a potential liquidity event such as an acquisition or IPO.

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Candidate Profile

Entrepreneurial, self-driven, and comfortable with performance-based compensation

Strong interpersonal skills and credibility with marine customers

Willing to spend significant time in the field (marinas, docks, boat shows)

Motivated by building a market and scaling a high-impact solution