Director of Marketing and Brand Management

In conjunction with other team members, responsible for the creation and implementation of a comprehensive marketing program that will enhance the Grapevine CVB’s position within the meetings and leisure travel market segments. In conjunction with other team members, manages the relationship and work processes with the Agency of Record. Works in conjunction with other team members to create strategic messaging, including the development, continued innovation and content maintenance for the Grapevine CVB website. Provides marketing skills and expertise to the Grapevine CVB by leading a marketing team capable of carrying out the necessary and expected marketing strategies and goals. Maintains accurate statistics and ROI of marketing programs and efforts for regular reporting and analysis of marketing plan and associated activities and programs.