Director of Marketing and Social Media

Full Time | Portland, OR | Primarily in office with hybrid flexibilityReports to: Chief of Staff and PresidentABOUT COLLiDECOLLiDE brings sports, culture and community together through the Portland Pickles, Lake County Captains, Portland Bangers, Portland Cherry Bombs FC and Official League apparel. Our teams have distinct personalities, and we want our marketing to give people a reason to follow us, come to a game and be part of what we are building.

ABOUT THE ROLEWe are looking for a creative leader to own social media strategy, content direction and audience growth across our teams. You will help our staff develop better ideas, grow our accounts and turn social attention into ticket and merchandise campaigns.

You should understand what makes people stop scrolling, keep watching, share a post and follow an account. You will bring that knowledge into creative reviews, campaign planning and coaching, with clear expectations for quality, timing and results.

Your primary focus will be our four sports teams, with broader strategic support for Official League. You will manage approximately 2–3 direct reports and support a wider group of 5–8 staff. You will assign work, approve campaigns and help the existing team execute. Our advertising team will continue running paid ads, working from a coordinated campaign strategy.
KEY RESPONSIBILITIES
Lead social media strategy and contentOwn the social media strategy for each team, including Instagram, TikTok, X, Facebook and YouTube. Set clear goals and tailor content to the audience and platform.Lead creative reviews of concepts, hooks, captions, short videos and campaigns. Make curiosity a starting point and give people a reason to watch, share or participate.Guide content planning, approvals and production timelines. Keep planned campaigns moving while leaving room to respond quickly to trends and cultural moments.Study our strongest past posts and campaigns, understand why they worked and adapt those lessons while keeping each team's voice distinct.

Grow audiences and engagementBuild campaigns and recurring content that bring in new followers and keep existing fans involved throughout the year.Set expectations for engaging with fans, responding to comments and messages, and joining relevant conversations. Build relationships with brands, creators and community accounts that can help us reach new people.Review follower growth, reach, views, watch time, shares and comments. Identify what deserves another test, what to improve and what to stop.

Lead and support our staffGive staff clear priorities, useful feedback and achievable deadlines. Hold regular check-ins, help remove obstacles and follow up on commitments.Teach the strategy behind effective social content and campaigns. Encourage new ideas and help people develop their judgment and skills.Coordinate with property GMs and department leaders so staff have the information, assets and support they need to deliver.

Turn social campaigns into salesWork with ticketing and merchandise staff to build social campaigns around product launches, ticket offers, promotions and renewals.Connect social content with email, websites, paid advertising and partner promotion. Set the audience, message, offer and timing before launch.Track which campaigns generate interest, leads and purchases. Use the results to improve our approach and make good use of staff time and available budgets.

WHAT YOU BRINGAt least 5 years of relevant marketing experience, including substantial responsibility for social media strategy and managing staff.Examples of social accounts you helped grow and campaigns you personally led. Be ready to explain the creative idea, your role and the results.Strong practical knowledge of social platforms, content formats, audience behavior and performance measurement. You keep learning as platforms and habits change.A strong understanding of marketing strategy and how social content supports ticket sales, merchandise and long-term fan relationships.Experience coaching people, giving direct feedback and holding a team accountable while supporting their growth.The ability to turn an idea into a realistic plan, make timely decisions and work within available resources.An open mind, strong creative judgment and willingness to test new ideas and challenge your own assumptions. Experience in sports, entertainment, live events or consumer brands is helpful.

WHAT SUCCESS LOOKS LIKEOur social accounts are growing, reaching new people and giving fans reasons to engage and return.Our content reflects each team's personality, creates curiosity and responds to opportunities while they still matter.Staff have clear direction, improve their work and deliver campaigns on time with consistent support and accountability.Social campaigns support ticket and merchandise sales, and we understand which efforts are working.

LOCATION AND BENEFITSThis role is based primarily in our Portland office, with hybrid flexibility and travel to Northeast Ohio and other COLLiDE markets.Benefits include health insurance contributions, paid time off, merchandise discounts and lots of free tickets.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.