Director of Marketing and Communications

This is accomplished by planning, coordinating and overseeing the implementation of multi-media advertising campaigns, promotions, special events and public information programs; negotiating and purchasing media advertisements; overseeing the design and development of print materials and publications; overseeing the development and maintenance of the CATS website, web-based media and social media programs; writing news releases, articles and other print materials; conducting market research; organizing special events and outreach activities; manage all media relations and communications; represent the CATS as primary spokesperson; attend external events and activities; conducting presentations to internal and external audiences; advising and providing recommendations to Executive Leadership Team and Metropolitan Transit Commission (MTC) as they relate to CATS media and public information strategies. • Develops, directs, and oversees the implementation of strategies, goals, objectives, policies, procedures, and work standards for the department. • Directs, develops and coordinates the overall work plan of the department; contributes to the department's service quality through the development and implementation of policies and procedures to meet legal requirements, organizational needs and strategic objectives; continuously monitors and evaluates the efficiency, and effectiveness of service delivery methods and procedures; assesses and monitors the distribution of work, support systems, and internal reporting relationships; identifies opportunities for improvement; directs the implementation of change. • Ensures consistency and clarity of external communications messaging across CATS channels and platforms, partnering with key stakeholders to develop marketing, communication, and customer service plans • Ensures that the brand identity, messaging, marketing, and communications strategy are incorporated through all CATS assets and channels and develops compelling brand strategies that support the CATS goals and objectives. • Direct the work of consultant resources and administer contracts to ensure compliance with CATS expectations.