Director of Marketing and Communications

This is accomplished by planning, coordinating and overseeing the implementation of multi-media advertising campaigns, promotions, special events and public information programs; negotiating and purchasing media advertisements; overseeing the design and development of print materials and publications; overseeing the development and maintenance of the CATS website, web-based media and social media programs; writing news releases, articles and other print materials; conducting market research; organizing special events and outreach activities; manage all media relations and communications; represent the CATS as primary spokesperson; attend external events and activities; conducting presentations to internal and external audiences; advising and providing recommendations to Executive Leadership Team and Metropolitan Transit Commission (MTC) as they relate to CATS media and public information strategies. Develops, directs, and oversees the implementation of strategies, goals, objectives, policies, procedures, and work standards for the department. Directs, develops and coordinates the overall work plan of the department; contributes to the department’s service quality through the development and implementation of policies and procedures to meet legal requirements, organizational needs and strategic objectives; continuously monitors and evaluates the efficiency, and effectiveness of service delivery methods and procedures; assesses and monitors the distribution of work, support systems, and internal reporting relationships; identifies opportunities for improvement; directs the implementation of change. Ensures consistency and clarity of external communications messaging across CATS channels and platforms, partnering with key stakeholders to develop marketing, communication, and customer service plans Ensures that the brand identity, messaging, marketing, and communications strategy are incorporated through all CATS assets and channels and develops compelling brand strategies that support the CATS goals and objectives. Direct and implement a comprehensive marketing and public relations program that meets CATS' goals and objectives.