DIRECTOR OF MARKETING AND COMMUNICATION

Alaska Pacific University (APU) is a private, independent university that emphasizes personal growth through student-centered, experiential education using Alaska, the Arctic and the Pacific Rim as laboratories for learning. The Director will assess, develop, and coordinate targeted communications and public relations programs and monitor external media related to the University. The Director has oversight of strategic, culturally diverse marketing and communications, including; planning and execution of print and electronic publications, websites, digital media resources, and social media; management of Marketing & Communications staff and budget; institutional brand development; media relations; advertising; external communications; and guidance regarding internal communications REPRESENTATIVE DUTIES • Lead the development of the Institution’s brand and identity guide as it pertains to and support the Strategic Plan, mission, and vision of the Institution. Create press releases, coordinate dissemination of media resources, and assist members of the media with content development. Experience in higher education or non-profit management preferred.