Develop and oversee the implementation of comprehensive marketing, communications, and public engagement strategies in line with the mission, vision, and strategic direction of the National Ministries of the United Church of Christ. • Curate and communicate the story and identity of the UCC by developing, implementing, and evaluating an integrated annual marketing, communications, and public engagement plan; to include brand management, media relations, communications, and public/partnership outreach that utilizes social media, print and digital content, and effectively promotes the denomination, engages donors, and educates internal and external partners about the mission, vision, and priorities of the wider church. • Create a comprehensive strategy to support UCC leadership in cultivating and enhancing meaningful relationships with key external audiences, including media, public officials, and core influencers. • Support and coordinate the curation of the UCC identity by developing a team of story-tellers and social media content creators internal and external to the National Setting, leveraging these networks to circulate the formative identity of the United Church of Christ; ensure that identity, messaging, marketing, and communication strategies are infused in all denominational efforts (e.g., programming, philanthropy, ministry support). • Serve as a member of the Policy Watch Table to inform and advise the GMP, through the Chief of Staff, through analysis of critical emerging issues with potential for engagement.
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