Oct. 19, 2025

Director of Marketing and Communications

United Way of Anchorage Anchorage, Alaska

This role shapes how the community understands our mission, celebrates our impact, and engages with our work as Alaska's premier convening organization. Strategic Communications Leadership • Develop and execute annual strategic communication plans that position UWA as Alaska's trusted convener and systems-change leader • Serve as communications advisor to the President & CEO and Senior Leadership Team • Lead the translation of complex initiatives (community convenings, systems-level strategies) into accessible, compelling stories for diverse audiences • Write executive-level communications including op-eds, talking points, advocacy pieces, and public presentations • Manage and mentor the communications team, fostering a culture of creativity, accountability, and continuous improvement Brand & Reputation Management • Oversee the evolution and consistent application of UWA's brand across all touchpoints • Position UWA externally as Alaska's essential partner for cross-sector problem-solving and community innovation • Build and maintain relationships with media partners across Alaska • Develop messaging strategies that differentiate UWA's convening role from traditional service delivery • Ensure all communications reflect our commitment to equity, community voice, and systems-level change Content Development & Storytelling • Lead the creation of compelling donor communications that connect giving to meaningful community outcomes • Develop content that showcases UWA's role in major community initiatives and convenings • Oversee website strategy and content management, ensuring it serves as a dynamic hub for community impact information • Partner with the VP of Development to create fundraising materials that inspire investment • Collaborate with the Director of Community Impact to translate program outcomes into powerful impact stories Key Competencies • Strategic and engaging communication across diverse audiences • Exceptional writing, editing, and storytelling abilities • Data-informed decision-making and performance analysis • Team leadership, development, and performance management • Brand stewardship and reputation management • Digital and social media strategy • Project and budget management • Cross-functional collaboration and relationship building • Crisis communications and issues management

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