Director of Marketing and Growth

If you’re looking for a role where your ideas actually shape the direction of a growing company, this is it. As the Director of Marketing and Growth at Events by Classic Group, you’ll have the freedom to build something from the ground up, creating marketing systems, campaigns, and strategies that reflect the creativity and quality our brand is known for. Responsibilities • Develop and execute a comprehensive marketing strategy that elevates the brand, drives business growth, and builds a strong digital presence • Lead digital marketing efforts with measurable goals including increasing brand awareness, driving website traffic, generating leads and sales, building customer loyalty, and measuring ROI to optimize campaigns • Build and oversee the company’s content strategy including photography, videography, social media, blogs, and website updates • Manage campaigns across multiple digital platforms including Instagram, Facebook, TikTok, LinkedIn, online ads, and pay-per-click campaigns • Oversee SEO and website optimization to ensure strong search engine visibility • Develop email marketing campaigns targeting corporate and prospective social clients, including nurturing leads that have inquired but not booked • Collaborate with sales, event management, and culinary teams to ensure brand consistency and cohesive messaging • Identify and execute marketing opportunities and content marketing initiatives • Lead vendor relationships with creative agencies, photographers, and other external partners as needed • Recruit, train, and mentor a results-driven sales and marketing team, including Sales Managers and the Sales and Marketing Coordinator • Set clear expectations, provide regular feedback, and foster a collaborative and empowered team culture • Take ownership of team performance and sales goals, ensuring the team meets or exceeds targets • Manage the department budget to ensure strategic allocation of resources and ROI on all initiatives • Analyze sales metrics to optimize efforts and drive continuous improvement • Analyze marketing performance using data analytics tools and adjust campaigns to maximize results • Act as a brand ambassador internally and externally, fostering a culture of storytelling and high-quality communication In this role, you’ll have the opportunity to: • Access professional development support, including marketing certifications, workshops, and conferences (e.g., Catersource, Wedding MBA) • Stay at the forefront of trends in hospitality, social media, and consumer behavior, and test emerging technologies • Express your creativity freely while contributing to events that bring people together for milestone moments • Thrive in a culture that values innovation, quality, and joy, with leadership that encourages experimentation, ownership, and professional growth If you are up for the challenge, please send your resume along with a short write-up describing a time when you led a team, managed multiple projects or campaigns, and delivered measurable results.