Director of Marketing at Music Circus

Responsibilities

Budget for and create strategic, multi-platform marketing plan for Broadway At Music Circus shows, including initiatives for subscriptions, single tickets and group sales Collaborate with Media Buyer for planning and implementing advertising buys. Oversee creation of marketing materials, including working with external professionals for photo and video assets and production of radio, TV and digital spots. Write, edit and proofread content for marketing materials, ensuring accuracy and adherence to brand guidelines. Monitor ticket sales data to analyze impact of marketing initiatives and adjust as necessary. Co-manage Broadway Sacramento Marketing department staff. Provide marketing input and content creation for other Broadway Sacramento departments as needed.