A company is looking for a Director, Marketing Automation.
Key Responsibilities
Lead marketing automation strategy, including product ownership and roadmap development
Oversee email campaign production and performance optimization across various channels
Manage offshore resources for automation tasks and ensure compliance with relevant regulations
Required Qualifications
Bachelor's degree or equivalent experience in digital marketing and CRM
7+ years of experience in marketing automation or marketing operations
Hands-on experience with Salesforce Account Engagement (Pardot) and CRM data architecture
Experience in B2B demand generation environments, preferably in EdTech or K-12
Salesforce and / or Account Engagement (Pardot) certification preferred
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