Director of Marketing & Brand Growth

As they enter their next stage of growth, they are seeking a strategic, creative, and results-driven Director of Marketing & Brand Growth to build and lead the marketing function across their organizations. Working closely with the leadership team, the Director of Marketing & Brand Growth will serve as the architect of their marketing ecosystem, developing innovative campaigns, strengthening brand positioning, generating qualified leads, and creating meaningful customer engagement across each brand. Develop and execute comprehensive marketing strategies for four landscape-related companies that drive business growth, customer acquisition, and brand awarenessCreate annual marketing plans, budgets, performance goals, and growth initiatives aligned with company objectivesCollaborate with ownership and leadership teams to identify opportunities for market expansion, customer growth, and revenue generationMonitor industry trends, competitor activity, and emerging technologies to ensure continued market relevance and competitive advantageEstablish key performance indicators (KPIs) and provide regular reporting on marketing effectiveness, lead quality, conversion rates, and return on investment Own the customer acquisition strategy across digital and traditional marketing channelsDevelop and optimize lead generation programs utilizing paid search, paid social, email marketing, local SEO, referral marketing, and content marketingBuild marketing funnels and customer journeys that convert prospects into qualified sales opportunitiesAnalyze campaign performance and consumer behavior to continuously improve results, efficiency, and customer engagement Website Management